Quick Medx
Quick Medx
very service inaccessible to many. QuickMedx Inc focuses on the core issue of fast and convenient service
at an affordable cost. Its business model provides innovative solution to the often ignored inbound logistics
and operations of the healthcare value chain. QuickMed Inc has made significant impact on the lower –
income demographic. However it faces a stiff challenge in growth and sustainability aspects. This
summary will address QuickMedx’s source of innovation and value chain, growth perspective and
QuickMedx quality of service is on par with the full-care providers. Its difference lies in the value addition
from that comes from convenient and quality service at a low flat cost. Patients can receive treatment by
simply walking in and answering a few yes/no questions. This eliminates the long waiting time and lets
patients choose the time of visit. Concrete results can be obtained by simple tests within 3-5 minutes
makes the operation much simpler. A low flat rate combined with reduced turn around time and enhances
the customer experience. Also by strategically placing the kiosk near a pharmacy it gives the opportunity
QuickMedx innovation has captured an estimated the 8-10% of the average primary-care practice’s
volume. But its issues lie in growth and expansion, protection against liability, financing and retaining its
talent pool. The company has covered its basic in terms of liability because of limited scope of treatment
and the acknowledgment from the patients prior to treatment. In terms of growth and expansion
QuickMedx can expand by adding more services or by increasing the number of kiosk. Increased number
of facility seems to be the way forward as QuickMedx rejects the idea too many services in its kitty at once.
The company can follow the Microsoft model of expansion where it captured the large scale market by
offering PC’s to school. QuickMedx can offer to administer the MMR and other entry level vaccination for
students. The fast convenient and low cost will appeal to most students.
Its greatest drawback as compared to the regular practice is attracting and retaining the nurse
practitioners. The limited scope of learning and growth has further dented the kind of talent it attracts to the
company. The company has recognized these concerns and lets nurse practitioners to work for a day or
two in nonprofit clinics so they can maintain their scope and also creating an atmosphere which offer a
career path.
Large population
Litmus test—Is the innovation disruptive to all the significant incumbent firms in the industry