Inhalt 

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 1 INTRODUCTION
 2 MARKETING MANAGEMENT
o 2.1 5 MARKETING MANAGEMENT CONCEPTS
 3 MARKETING MIX
o 3.1 PRODUCT
o 3.2 PRICE
o 3.3 PROMOTION
o 3.4 PLACE
 4 WHY DID I CHOOSE BISCUITS?
 5 MY PRODUCT
 6 COMPETITORS
o 6.1 OREO BISCUIT
o 6.2 MARIE GOLD
o 6.3 BOURBON BISCUIT
o 6.4 PARLE-G
o 6.5 GOOD-DAY
 7 LABELLING
 8 GRADING
 9 PACKAGING
 10 CHANNELS OF DISTRIBUTION
 11 PERMISSION & LICENSES
 12 BRANDING
 13 WAREHOUSING
 14 TRANSPORTATIONS
 15 SOCIAL MESSAGE
 16 PROMOTIONAL SCHEME
 17 SURVEY QUESTIONS
o 17.1 Queries
 18 CONCLUSIONS
 19 BIBLIOGRAPHIES

INTRODUCTION
“Biscuit” covers a wide range of flavour baked products, though it is
generally an unleavened cake or bread, crisp and dry, and in a small,
thin, and flat shape. It has several cultural meanings. In the United
States, a biscuit is a soft, thick scone product or a small roll similar to
a muffin. The British biscuit is equivalent to the American cookie and
crackers. These latter terms are relatively modern. “Cookie” comes
from the eighteen-century Dutch word kookier, diminutive of kook
(cake). “cracker” is a North American term that also came into use in
the eighteen centuries, connoting the sound of water as it was chewed
or broken (at this time; cracker” was also used to mean a firecracker
or noisy person or object) Biscuit have evolved from different aspects
of baking practices such as tarts, pastries, shortcake, and sugar
confectionery.

MARKETING MIX:
PRODUCT
The product is either a tangible good or an intangible service that seems to meet a specific customer’s need or
demand. All products follow a logical product life cycle and marketers need to understand and plan for the
various stages and their unique challenges. It is key to understand those problems that the product is attempting
to solve. The benefits offered by the product and all its features need to be understood and the unique selling
proposition of the product needs to be studied. In addition, the potential buyers of the product need to be
identified and understood.

PRICE
Price covers the actual amount the end-user is expected to pay for a product. How a product is priced will
directly affect how it sells. This is linked to what the perceived value of the product is to the customer rather
than an objective casting of the product on offer. If a product is priced higher or lower than its perceived value,
then it will not sell. This is why it is imperative to understand how a customer sees what you selling. If there is a
positive customer value then a product may be successfully priced higher than its objective monetary value in
the eyes of the consumer, then it may need to be under-priced to sell. Price may also be affected by distribution
plans value chain costs and mark-ups and how competitors price a rival product.

PROMOTION
The marketing communication strategies and techniques all fall under the promotion heading these may include
advertising, sales promotion, special offers, and public relations. Whatever the channel used, it must be suitable
for the product, the price, and the end-user it is being marketed to. It is important to differentiate between
marketing and promotion. Promotion is just the communication aspect of the entire marketing function.

PLACE
Place or placement has to do with how the product will be provided to the customer. Distribution is a key
element of placement. The placement strategy will help assess what channel is the most suited to a product.
How a product is accused

WHY DID I CHOOSE BISCUITS?

Biscuits are consumed throughout the world for their nutritional values and also can be stored for longer
durations. Biscuit manufacturing is a major processed food sector. Biscuits are available in a wide range of
shapes, fillings, colours, and toppings and are hence accepted by consumers of all age groups. Major and minor
ingredients used during the manufacturing of biscuits play an important role and the chemistry behind them
must be well understood by biscuit manufacturers to maintain quality and avoid batch variations. The method of
manufacturing used nowadays is either a fully automated or semi-automated plant in the organized sector but it
is fully dependent on humans in the unorganized sector. Apart from the method of manufacturing, packaging
also plays multiple roles, that safeguard the product from contamination and attract the consumer.

MY PRODUCT
NAME: CHOCO SNACK

TAGLINE: for your love sweetness

USP: A perfect combination of sweer flavours of tutty fruity and chocolate

LOGO:

(PIC )

COMPETITORS
OREO BISCUIT
The “Oreo Biscuit” was first developed and produced by the National
Biscuit Company (today known as Nabisco) in 1912 at its Chelsea,
Manhattan factory in the current-day Chelsea market complex,
located on Ninth Avenue between 15th and 16th streets. Oreo is a
sandwich cookie consisting of two (usually chocolate) wafers, with
sweet cream filling. Introduced in 1912, Oreo is the best-selling
cookie brand in the United States. As of 2018, the version sold in the
U.S is made by the Nabisco division of Mondelez International. Oreo
cookies are available in over one hundred countries. In some
countries, such as the United Kingdom, they are referred to as Oreo
biscuits. Many varieties of Oreo cookies have been produced and
limited-edition runs have become popular in the 21st century.

MARIE GOLD
A Marie biscuit is a type of biscuit similar to a rich tea biscuit. It is
also known as Maria, Marion, Map, and Marietta, amongst other
names. The biscuit is round and usually has the name embossed upon
its top surface, the edge of which is also embossed with an intricate
design. It is made with wheat flour, sugar, palm oil, or sunflower seed
oil and unlike the rich tea biscuit, is typically vanilla flavoured. The
Marie biscuit was created by the London bakery peek Freans in 1814
to commemorate the marriage of the Grand Duchess Maria
Alexandrovna of Russia to Duke Edinburgh.

Tagline/slogan                  Tea time Mein Jan daal de

USP                                     Healthy tea time biscuit

BOURBON BISCUIT
The Bourbon biscuit is a sandwich style biscuit consisting of two thin
rectangular dark chocolate flavoured biscuits with a chocolate
buttercream filling. The biscuit was introduced in 1910( originally
under the name “Creola” ) by the biscuit company peek fans, of
Bermondsey, London, the originator of the Garibaldi biscuit. The
Bourbon name dating from the 1930s comes from the farmer French
royal house of Bourbon a 2009 survey found that the Bourbon biscuit
is the fifth most popular biscuit in the united kingdom for dunking
into tea these biscuits are also popular in India. The small holes in
bourbon biscuits are to prevent the biscuits from cracking or breaking
during the baking process, by allowing steam to escape.

Tagline    Andar se kuch, bahar se kuch

USP          thick, rich, and delicious chocolate packed between two
crunchy chocolate biscuits.
PARLE-G
Parle-G is a brand of biscuits manufactured by parle products in India.
A  2011 Nelson survey reported it is the best-selling brand of biscuits
in the world. Parle products were established as a confectionery
maker in the vile parle suburb of Mumbai, in 1929. Parle products
began manufacturing biscuits in 1939. In 1947, when India became
independent, the company launched an ad campaign, showcasing its
Gulco brand of biscuits as an Indian alternative to British branded
biscuits primarily eaten as a tea time snack, Parle-G is one of the
oldest brand names in India.

Tagline G means Genius, Aao Banaye Kal ke Genius

USP        India’s most trusted top of the mind brand

GOOD-DAY
Britannia Industries Limited is an Indian food and beverage company.
Founded in 1892 and headquartered in Kolkata, it is one of India’s
oldest existing companies. It is now part of the Wadia Group headed
by Nusli Wadia. The company sells its Britannia and Tiger brands of
biscuits, bread and dairy products throughout India and in more than
60 countries across the world Beginning with the circumstances of its
takeover by the Wadia group in the several controversies connected to
its management.

Tagline   Iska toh Gaya Re Good Day

USP         Healthy biscuits with cashew and butter

LABELLING
The display of information about a product on its container, packaging, or the product itself is known
as labelling. For several types of consumer and industrial products, the type and extended information
that must be impacted by a label are governed by the relevant safety and shipping laws.

Six qualities of a label design

 The right material

 Colours that POP
 Great Graphics
 Readable, eye-catching fonts
 Supershape
 Fabulous finish

GRADING
Grading is the process of sorting individual units of a product into well-defined classes or
grades of quality. The goods are graded or sorted out into different lots by the specified
standards. The established standard lays down the grades of the product. In the case of
manufactured goods, goods can be of uniform quality. But agricultural products like fruits
and vegetables, etc, vary in quality, therefore, classes or grades of quality are set and different
units of the product are stored into the established standard grades thus, grading involves the
division of products into classes made up of units possessing similar characteristics of size
and quality and standardization to refer to the process of setting up basic measures or
standards to which the product must conform and taking steps to ensure that the good
produced adhere to these standards. Standards reflect desirable features of a product in terms
of its design, weight, colour, etc.

PACKAGING
Packaging refers to the act of designing and producing the container or
wrapper of a product. Levels of packaging. It plays a very significant role
in the marketing success or failure of many products, especially non-
durable consumer products. These areas are below

1. PRIMARY PACKAGE
it refers to the product & immediate containers. In some cases, the
primary package is kept till the consumer is ready to use the
product
 SECONDARY PACKAGING
It is the additional packing given to a product to protect it such
packing is retained till the consumer wants to start using the
product.
 TRANSPORTATION PACKAGING
It refers to packages essential for storing identifying or
transporting, for example, the use of corrugated boxes, wooden
crates, etc.

CHANNELS OF DISTRIBUTION
The distribution channel is a chain of business or intermediaries
through which a good or service passes until it reaches the end
consumers. It can include wholesalers, retailers, distribution, and even
the internet itself. Channels are broken into direct and indirect forms,
with a “direct” channel allowing the consumer to buy the good from a
wholesaler or retailer. The first channel is the longest in that it
includes all four, from producer to the consumer the wine and adult
beverage industry is a perfect example of this long distribution
channel. It operates in what is known as the three-tier system meaning
the winery is required by law to first sell its product to a wholesaler,
who then sells to a retailer the retailer, in turn, sells that product to the
end consumer the second channel is one where the producer sells
directly to a retailer who then sells the producer’s product to the end
consumer. This means the second channel contains only one
intermediary. The third and final channel is direct to consumer model
where the producer sells its product directly to the end consumer.

PERMISSION & LICENSES

1. FOOD SAFETY AND STANDARDS AUTHORITY OF INDIA (FSSAI)
The food safety and Standards Authority of India (FSSAI) is an autonomous
body established under the ministry of health & family welfare Government
of India. The FSSAI has been established under the food safety and standards
act, 2006 which is consolidating statutes related to food safety and regulation
in India FSSAI is responsible for protecting and promoting public health
through the regulation and supervision of food safety.
  INDIAN STANDARDS INSTITUTE/ BUREAU OF INDIAN STANDARD
CERTIFICATION
The Bureau of Indian Standards (BIS) is the national standards body of India
working under the aegis of the ministry of consumer affairs food & public
distribution government of India. It is established by the Bureau of Indian
Standards Act, 1986 which came into effect on 23rd December 1986. The
minister in charge of the ministry or department has administrative control of
the BIS the ex-office president of the BIS. The organization was formerly the
Indian Standards Institution (ISI) set up under the Resolution of the
department of Industries and supplies NI.1 std (4) 45, dated 3 September
1946. The ISI was registered under the Society’s registration act, 1860.
 AGMARK CERTIFICATION
AGMARK is a certification mark employed on agricultural products in India,
assuring that they conform to a set of standards approved by the Directorate
of Marketing and inspection and attached office of the department of
agriculture (operation and farmers welfare under the ministry of agriculture
& farmers welfare an agency of the government of India. The AGMARK
head office at Faridabad was enforced in India by the Agricultural produce
(grading and marketing) Act of 1937 (and amended in 1986). The present
AGMARK standards cover quality guidelines for 222 different commodities
spanning a variety of pulses, cereals, essential oils, vegetable oil, fruits and
vegetables, and semi-processed products like vermicelli.
 OTHER
Health and trade licenses
Environmental clearance, etc.

BRANDING
The process involved creating a unique name and image of a product
in the consumer’s mind, mainly through advertising campaigns with a
consistent theme. It aims to establish a significant and differentiated
presence in the market that attracts and retains loyal customers.

 Branding promotes recognition

 A brand sets us apart from the competition

 Branding sets expectations

 A strong brand adds value

WAREHOUSING
Warehousing is a key component of the overall business supply chain. The supply chain consists of the facilities
and distribution options for the procurement of materials from the manufacturer to the customer and all points in
between including the production of materials into components and finished products and then the distribution
to customers. The economic benefits of consolidation and break-bulk are to reduce transportation costs by using
warehouse capability to increase shipment economics of scale. The storage housing would be a centralized
system for our product. It would act as a master storage zone. There would be smaller storage houses as per the
regions. This smaller storage house will directly report to the centralized storage house. The smaller storage
house would be responsible for distributing to all the major whole sellers and retailers in the specific regions.

TRANSPORTATION

Weekly orders would be dispatched for local retailers and shop owners from the centralized distribution centre
while monthly stock would be updated at the centralized stock centre. Depending upon the location quantity and
availability, a mode of transportation would be selected.

SOCIAL MESSAGE
 We’ll use original cocoa to manufacture our product for the benefit of the society no artificial chocolate
flavourings will be added
  An adequate percentage of our profit will be donated to physically disabled people.
 Every year some of the biscuit packs will be distributed to orphanages for free.
 All employees’ temperatures will be checked daily before entering the work premises. All the
equipment’s machines and factory area will be sanitized twice a day.
 It will be compulsory to wear masks. Face shields and gloves for all the employees.
 The packaging will be made of recycled paper instead of plastic.

PROMOTIONAL SCHEME
 A supersaver pack of 1 kg, 500 gm
 Free stickers for kids along with a biscuit pack
 Complete gift packings/special festival packs
 Gift coupons and value points for discounts
 Young celebrity endorsement
 Free sample of 10 gm for initial promotion
 Masks will be distributed with our logo for promotion as well as societal welfare
 Covid-19 awareness camps will be organized in various societies and residential areas
 Online sessions will be organized for kids and their parents to provide tips for good health followed by
a giveaway.

SURVEY QUESTIONS
Queries
1. Why do you prefer eating biscuits?
2. Timepass
3. Snacks
4. When hungry
5. Any other
1. Which brand of biscuits do you like to eat?
2. Britannia
3. Nutra choice
4. Marie
5. Sun feast
6. Any other
1. Which brand of biscuits do you like to eat more?
2. Britannia
3. Nutra choice
4. Marie
5. Sun feast
6. Any other
1. Which biscuits are best according to you?
2. Britannia
3. Nutra choice
4. Mc votes
5. Marie
6. Sun feast
7. Any other
1. How many times a day do you eat biscuits?
2. Once
3. Twice
4. Thrice
5. More than 3 times
1. Who all from your family eat biscuits?
2. All
3. Father
4. Mother
5. Children
6. Any other
1. Which biscuits is your family favourite?
2. Oreo
3. Dairy milk
4. Parle
5. Bournville
6. Any other
1. Which biscuits do you prefer for your dog?
2. Pedigree
3. Fruit tables
4. Lucky dog
5. Mini naturals
6. Any other
1. What nutritional facts do you look for while purchasing biscuits?
2. Energy
3. Protein
4. Fibre
5. Carbohydrates
6. Calcium
7. Iron
8. Trans fat
9. Fat
10. Any other
1. Which biscuit do you like?
2. Choco biscuits
3. Cream biscuits
4. Bun biscuits
1. Where you will buy biscuits?
2. Food courts
3. Supermarket
4. Bakers
5. Any other
1. Which biscuit do you prefer to give your children or anyone for breakfast?
2. Oreo
3. Dairy milk
4. Parle
5. Bournville
6. Any other
1. Which brand of biscuits do you eat?
2. Britannia
3. Mc votes
4. Nutra choice
 5. Marie
6. Sun feast
7. Any other
1. How will eat you your biscuits?
2. With milk
3. With coffee
4. With tea
5. Any other
1. Have you seen a manufacturer of biscuits any time?
2. Yes
3. No
1. Do you have a habit of preparing biscuits at home?
2. Yes
3. No
1. Which type of biscuits do you like?
2. Salty
3. Sweet
4. Sugarless
1. According to you which sugarless brand biscuit do you like?
2. Marry light
3. Sun feast light
4. Marry gold
5. Any other
1. According to you which sweety brand biscuit do you like?
2. Good day
3. Marry
4. Horlicks
5. Parle
6. Any other
1. According to you which salty brand biscuit do you like?
2. Monaco
3. Krack jack
4. 50-50
5. Anu other
1. According to you which cream biscuits brand do you like?
2. Oreo
3. Vega cream
4. Sun feast
5. Bourbon
6. Any other

CONCLUSION
From this marketing research, I have understood the importance of marketing mix. I have
learned to take the decisions regarding the 4PS of making the following things too

 Gathering information and analyzing the market

 How to design a product
 Branding, labelling, and packaging of the product
 Pricing of product
  Marketing and promotion of a product, etc.

BIBLIOGRAPHY
 INTERNET
https://www.foodreference.com/html/a-biscuit-history-1008.html
https://www.google.co.in/search?q=oreo+biscuits&ie=UTF-8&oe=UTF-8&hl=enin&client
https://www.google.co.in/search?q=marie+gold+biscuits&ie=UTF-8&oe=UTF-&hl=en-
in&client=safari
 Teachers
 Friends and family
 Books and CBSE guidelines.