Moonflower Ice Creme Business Plan
Moonflower Ice Creme Business Plan
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
T A B L E O F C O N T E N T S
CHAPTER I: INTRODUCTION
Ice cream! When you say the word, you feel like melting.
or brand you eat. The best ice cream always gives the best
feeling.
and minerals.
not to miss.
what will happen in the long run of the business. Plans keep
them.
Vision
a well-known food outlet not only inside the school, but also
Mission
Core Values
dignity. Serving with passion means feeling joy not only for our
B. Organizational Chart
Arianne Taguba
Floor Manager
oriented.
customers.
future purposes. The plan focuses on key people who are most
preference.
strong.
SWOT Analysis
STRENGTHS WEAKNESSES
- The business offers products - Consumer preferences toward
at a low price. healthier product.
- The business ingredients are - The funds which can be used
easy to find in the market. in the management are
- The product has nutritional insufficient, so dealing with
value. risk
- Value customers’ trust is difficult.
- The business staffs are - Can be easily imitated and
accommodating & approachable. adapted.
- The business is open to - The ingredients can be easily
customer's suggestions. found by the buyers in the
market and may have an
interest in making their own
version dragon fruit ice cream.
- Lack of reputation in the
market.
- There are comparable items to
offer in market.
- The product is hassle to make
and sell.
OPPORTUNITIES THREATS
- Inexpensive, clean, and - Increasing costs of
high-quality ingredients that ingredients.
every buyer in the market can - Market adaptability and
surely enjoy. adjustment capacity is not
- The business’s further enough.
expansion to a new location. - Changing preference of the
- The business wide range of consumers.
products preferred by the - Competitors.
consumers. - There are large companies
- Large market that have means and ways to
- Technological advances improve the product.
- The pandemic may decrease
revenue.
- Similar concept and service.
- Fluctuation in price.
B. Marketing Strategies
Marketing strategy is the comprehensive plan formulated
product, Moonflower Ice Crème. The final cost of the product will
the price being determined by the total material cost for each
buyers are happy, which explains why they keep purchasing the
product.
inside. The Moonflower Ice Crème has prior plans on promoting its
become more portable since they are simple to pick up, simple to
have fully developed a plan for the future in case the Moonflower
ingredients.
special promotions like buy four get one free. When business is
ENTREPRENEURS CONSUMERS
members of the company sell their products through more than one
C. Target Market
are Senior High School students, teachers, crews, and other staff
Behavior of Customers
foods that are more easily available, most likely just a few
possible.
Demographics
CUSTOMER'S PROFILE
OTHERS
STAFFS & 14%
PERSONNEL
18% STUDENTS
TEACHERS 45%
23%
STUDENTS TEACHERS
STAFFS & PERSONNEL OTHERS
SEX
MALE
FE-
MALE
FEMALE MALE
Psychographics
1. The love and preference for treats is one of the traits shared
Crème creates creamy and nutritious ice cream that are very
2. Customers are also concerned about their health and diet. The
you can be sure that the product we sell has a good nutritional
composition.
D. Market Area
the product they are selling. To find out the customers' opinions
on the product, they chose the location of the school where they
place neat and presentable for the customers because they fully
E. Channel of Distribution
There are various ways to promote the product, but it's important
guarantees.
current consumers.
A. Product Description
are unstable atoms in the body that can lead to cell damage.
fruit and its seeds (which are edible) provide your body with
omega-3 and omega-9 fatty acids and also help reduce total
satisfied.
B. Production Schedule
TIME STEPS
condensed milk.
electric mixer.
whipped cream.
putting of toppings.
freezer.
C. Production Proper
Ingredients Materials
Cream
o Bowl
o Plastic gloves
o Spoon
o Plates
o Plastic cups
(transparent)
Procedures:
used.
3. Put the spooned out dragon fruit in the blender and blend
mixture on the bowl and mix until it has the creamy texture.
8. When the texture is already creamy, cut the other half of the
dragon fruit into cubes and prepare the plastic cups and the
marshmallows.
9. Pour the mixture on the cups and put the dragon fruit cubes
10. Close the lid on the cup and store in the freezer (between -
D. Production Area
A. Pricing
B. Forecasts
C. Income Statement