Store King Case Study
Store King Case Study
STUDY
KEY
HIGHLIGHTS
• STOREKING : E-COMMERCE RURAL DISTRIBUTION
COMPANY
• AIMED TO BECOME INDIA’S LARGEST RETAIL COMPANY
• GREW AT RAPID PACE
• PARTNERS WITH E-COMMERCE RETAILERS
• SERVING AS A RETAIL TOUCH POINT
ABOUT CEO
• YOUNG CEO : SRIDHAR GUNDAIAH
• Powering small town customers
BUSINESS
MODEL
Mr. Urban: Mere paas
Mr. Rural:
amount
Hello Mr. Retailer, I want a mobile, here is the
phone hai, Internet hai, Mr. Retailer: Cool, I'll place order on StoreKing Tablet
Angrezi aati hai, online Mr. Warehouse: Hello Mr. Distributor, here is your product
transaction krna aata bhi hai
Mr. Distributor: Mr. RMF here is your order
or jigraa bhi
Mr. RMF: Mr. Retailer, here is your product
hai...........TUMHARE PAAS KYA
HAI?? Mr. Retailer: Mr Rural, you can collect your order from us
Mr. Rural: Oops, the product is defective
Mr. Rural: Mere paas Mr. Retailer: Mr. StoreKing what is this, your product is defe
STOREKING hai have a look, I have sent you the pics
LOW LITERACY &
INTERNET
PENETRATION
HURDLE DISTRUST IN E-
COMMERCE
S
UNDERDEVELOPED LAST
MILE LOGISTICS
DIVERSE PRODUCT
OFFERINGS
Cosmetics, apparel, appliances, groceries,
jewellery, food and nutrition
OPPORTUNITIES THREAT
• 46% of smartphones sold were in • Consumers are reluctant to explore in
Tier 3 cities. small opportunity
• Penetration in Tier 1 and Tier 2 cities. • Consumer might shoft to bigger players
• StoreKing-Amazon store opens door to a • Udaan, Amazon's in house assisted
• https://www.youtube.com/watch?
v=CJwCsUnHWE4
• http://www.statista.com.library.somaiya.ed
u/statistics/792047/india-e-commerce-
market-size/