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  • Store King Case Study

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    Ankit Vispute
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    - StoreKing is an e-commerce rural distribution company in India aiming to become the largest retail company. It partners with e-commerce retailers and serves as a retail touchpoint. - The company is led by a young CEO, Sridhar Gundiah, who aims to power small town customers. It uses a business model of rural master franchises, retailer commissions, and loans to small retailers. - StoreKing grew rapidly by onboarding retailers in local languages and providing easy access to consumers through a smooth supply chain logistics network across India. It expanded through partnerships and funding to increase its product range and transaction volume.

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    STORE_KING_CASE_STUDY.pptx

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    - StoreKing is an e-commerce rural distribution company in India aiming to become the largest retail company. It partners with e-commerce retailers and serves as a retail touchpoint. - The company is led by a young CEO, Sridhar Gundiah, who aims to power small town customers. It uses a business model of rural master franchises, retailer commissions, and loans to small retailers. - StoreKing grew rapidly by onboarding retailers in local languages and providing easy access to consumers through a smooth supply chain logistics network across India. It expanded through partnerships and funding to increase its product range and transaction volume.

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    62 views13 pages

    Store King Case Study

    Uploaded by

    Ankit Vispute
    - StoreKing is an e-commerce rural distribution company in India aiming to become the largest retail company. It partners with e-commerce retailers and serves as a retail touchpoint. - The company is led by a young CEO, Sridhar Gundiah, who aims to power small town customers. It uses a business model of rural master franchises, retailer commissions, and loans to small retailers. - StoreKing grew rapidly by onboarding retailers in local languages and providing easy access to consumers through a smooth supply chain logistics network across India. It expanded through partnerships and funding to increase its product range and transaction volume.

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    of 13

    STORE KING CASE

    STUDY
    KEY
    HIGHLIGHTS
    • STOREKING : E-COMMERCE RURAL DISTRIBUTION
    COMPANY
    • AIMED TO BECOME INDIA’S LARGEST RETAIL COMPANY
    • GREW AT RAPID PACE
    • PARTNERS WITH E-COMMERCE RETAILERS
    • SERVING AS A RETAIL TOUCH POINT

    ABOUT CEO
    • YOUNG CEO : SRIDHAR GUNDAIAH
    • Powering small town customers
    BUSINESS
    MODEL
    Mr. Urban: Mere paas
    Mr. Rural:
    amount
    Hello Mr. Retailer, I want a mobile, here is the

    phone hai, Internet hai, Mr. Retailer: Cool, I'll place order on StoreKing Tablet
    Angrezi aati hai, online Mr. Warehouse: Hello Mr. Distributor, here is your product
    transaction krna aata bhi hai
    Mr. Distributor: Mr. RMF here is your order
    or jigraa bhi
    Mr. RMF: Mr. Retailer, here is your product
    hai...........TUMHARE PAAS KYA
    HAI?? Mr. Retailer: Mr Rural, you can collect your order from us
    Mr. Rural: Oops, the product is defective
    Mr. Rural: Mere paas Mr. Retailer: Mr. StoreKing what is this, your product is defe
    STOREKING hai have a look, I have sent you the pics
    LOW LITERACY &
    INTERNET
    PENETRATION

    HURDLE DISTRUST IN E-
    COMMERCE

    S
    UNDERDEVELOPED LAST
    MILE LOGISTICS
    DIVERSE PRODUCT
    OFFERINGS
    Cosmetics, apparel, appliances, groceries,
    jewellery, food and nutrition

    SUPPLY AND LOGISTICS

    Easy access to end consumer and smooth


    flow of goods and services
    MAJOR
    STRATEGIES
    • Rural Master Franchise
    • Retailer Commission
    • Loans to small retailers
    • On boarding process of retailer
    • Availability of local languages
    • Low Working Capital
    SWOT
    STRENGTH WEAKNESS
    • Poor smartphone penetration in small villages.
    • Number of stores are high and
    • Internet connectivity is slow in both Tier 3 cities and
    every district is targeted. villages.
    • Less than 1% return rate. • Low trust in digital transaction
    • Well established network of • Higher cost to the company due to additional layer of
    distribution channels
    distributors and small retailers.

    OPPORTUNITIES THREAT
    • 46% of smartphones sold were in • Consumers are reluctant to explore in
    Tier 3 cities. small opportunity
    • Penetration in Tier 1 and Tier 2 cities. • Consumer might shoft to bigger players
    • StoreKing-Amazon store opens door to a • Udaan, Amazon's in house assisted

    new and larger market. ecommerce venture.


    EXPANSION
    • StoreKing stores grew at a rapid pace with an average 41.5% y.o.y
    growth rate.
    • Series of multi-million dollar fundings from venture captial firms.
    • Partnership with small FMCGs and e-commerce retailers grew product range
    and services.
    • 166.16% average y.o.y growth in number of transactions after partnership with
    One97 and Mobikwik.
    • StoreKing-Amazon exclusive stores open new prospects for the company.
    • Growth in 3 Tire cities and small towns boomed in 10 states.
    Competition

    FLIPKART AMAZON - UDAAN I PAY TECH


    A well known online The Udaan initiative was as An assisted e commerce
    retailer as we know assisted e-commerce initiative service launched in Andhra
    launched by Amazon in 2015 Pradesh in 2014
    SUGGESTIONS

    Google/App Store Same Day Delivery BNPL Discounts


    CONCLUSION
    References

    • https://www.youtube.com/watch?
    v=CJwCsUnHWE4

    • http://www.statista.com.library.somaiya.ed
    u/statistics/792047/india-e-commerce-
    market-size/

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