Design Thinking MCQs

Sample Design Thinking MCQs:
1. What is the primary goal of design thinking?
• A. Maximizing profits
• B. Solving complex problems
• C. Following a predefined process
• D. Minimizing risk
Answer: B. Solving complex problems
2. Which phase in the design thinking process involves defining the problem and
understanding the user's needs?
• A. Ideation
• B. Prototyping
• C. Empathize
• D. Test
Answer: C. Empathize
3. What is a persona in the context of design thinking?
• A. A fictional character representing a user group
• B. A project timeline
• C. The final product design
• D. A team leader
Answer: A. A fictional character representing a user group
4. Which design thinking principle emphasizes the importance of generating a large quantity
of ideas before selecting one?
• A. Ideation
• B. Empathize
• C. Prototype
• D. Test
Answer: A. Ideation
5. What does the term "prototype" mean in design thinking?
• A. The final product
• B. A preliminary model or version
• C. Project documentation
• D. User feedback
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Answer: B. A preliminary model or version
6. In the context of design thinking, what does the acronym MVP stand for?
• A. Most Valuable Player
• B. Minimum Viable Product
• C. Maximum Value Proposition
• D. Main Validation Process
Answer: B. Minimum Viable Product
7. Which of the following is NOT a stage in the design thinking process?
• A. Empathize
• B. Analyse
• C. Prototype
• D. Execute
Answer: D. Execute
8. What is the purpose of the "Test" phase in design thinking?
• A. Finalizing the design
• B. Gathering user feedback
• C. Generating ideas
• D. Defining the problem
Answer: B. Gathering user feedback
9. During the "Ideation" phase of design thinking, what technique is commonly used to
encourage a free flow of ideas?
• A. Mind mapping
• B. User interviews
• C. Prototyping
• D. Data analysis
Answer: A. Mind mapping
10. What role does empathy play in the design thinking process?
• A. Identifying market trends
• B. Understanding user needs and feelings
• C. Creating the final product
• D. Conducting financial analysis
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Answer: B. Understanding user needs and feelings
11. Which design thinking principle involves quickly building a low-fidelity representation of
the solution to gather feedback?
• A. Prototype
• B. Empathize
• C. Test
• D. Ideation
Answer: A. Prototype
12. What does the term "Design Sprint" refer to in the context of design thinking?
• A. A marathon for graphic designers
• B. A focused, time-boxed innovation process
• C. A design competition
• D. A design thinking conference
Answer: B. A focused, time-boxed innovation process
13. Which design thinking phase involves analyzing the gathered information to define the
core problems?
• A. Ideation
• B. Empathize
• C. Define
• D. Prototype
Answer: C. Define
14. What is a key characteristic of a well-defined problem statement in design thinking?
• A. Broad and vague
• B. Detailed and specific
• C. Ignoring user needs
• D. Unrelated to the project scope
Answer: B. Detailed and specific
15. In design thinking, what is the purpose of the "Diverge" phase during ideation?
• A. Narrowing down ideas
• B. Expanding and exploring various ideas
• C. Testing prototypes
• D. Finalizing the solution
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Answer: B. Expanding and exploring various ideas
16. What does the acronym "Crazy 8s" refer to in a design thinking workshop?
• A. Eight design principles
• B. Eight minutes of silence
• C. Eight brainstorming sketches in eight minutes
• D. Eight-step design process
Answer: C. Eight brainstorming sketches in eight minutes
17. Which of the following is a common obstacle to the successful implementation of design
thinking in organizations?
• A. Rigidity and resistance to change
• B. Lack of user empathy
• C. Overemphasis on prototypes
• D. Quick decision-making
Answer: A. Rigidity and resistance to change
18. What is the primary purpose of conducting user interviews in the design thinking process?
• A. To gather statistical data
• B. To validate the existing solution
• C. To understand user needs and experiences
• D. To finalize the project budget
Answer: C. To understand user needs and experiences
19. Which design thinking phase involves creating detailed and tangible representations of
ideas to test and iterate?
• A. Ideation
• B. Prototype
• C. Empathize
• D. Define
Answer: B. Prototype
20. What role does iteration play in the design thinking process?
• A. Completing the project faster
• B. Repeating the same steps
• C. Refining and improving solutions based on feedback
• D. Ignoring user feedback
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Answer: C. Refining and improving solutions based on feedback
21. What is the significance of the "Point of View" (POV) statement in design thinking?
• A. It represents the project timeline
• B. It defines the core problem from the user's perspective
• C. It outlines the final product features
• D. It summarizes the team's point of view
Answer: B. It defines the core problem from the user's perspective
22. Which of the following is a key characteristic of a successful design thinking team?
• A. Homogeneous skills and perspectives
• B. Limited collaboration
• C. Lack of empathy
• D. Diverse skills and perspectives
Answer: D. Diverse skills and perspectives
23. What is the purpose of the "Empathize" phase in design thinking?
• A. To define the problem statement
• B. To generate a large quantity of ideas
• C. To understand and empathize with users
• D. To finalize the design solution
Answer: C. To understand and empathize with users
24. Which design thinking principle involves challenging assumptions and reframing problems
to uncover innovative solutions?
• A. Empathize
• B. Ideation
• C. Define
• D. Prototype
Answer: B. Ideation
25. What is the purpose of conducting a "Pilot Test" in the design thinking process?
• A. To launch the final product
• B. To gather initial user feedback on a small scale
• C. To create the first prototype
• D. To analyze market trends
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Answer: B. To gather initial user feedback on a small scale
26. Which design thinking phase involves creating a visual representation of the user's journey
and experiences?
• A. Empathize
• B. Define
• C. Prototype
• D. Test
Answer: A. Empathize
27. What is the primary focus of the "Define" phase in design thinking?
• A. Generating ideas
• B. Creating prototypes
• C. Analyzing user feedback
• D. Clearly defining the problem
Answer: D. Clearly defining the problem
28. Which design thinking principle emphasizes the importance of generating solutions that
are feasible, viable, and desirable?
• A. Human-Centered Design
• B. Divergent Thinking
• C. Convergent Thinking
• D. Triple Bottom Line
Answer: A. Human-Centered Design
29. What is the purpose of the "Storyboarding" technique in the design thinking process?
• A. Creating a timeline for the project
• B. Generating a sequence of visual representations of the user experience
• C. Conducting user interviews
• D. Finalizing the budget
Answer: B. Generating a sequence of visual representations of the user experience
30. In design thinking, what does the term "Mindful Empathy" refer to?
• A. Understanding user needs without emotional involvement
• B. Being fully present and engaged while understanding user experiences
• C. Ignoring user feedback during the empathize phase
• D. Following a rigid design process
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Answer: B. Being fully present and engaged while understanding user experiences
31. Which design thinking phase involves selecting the most promising ideas and developing
them further?
• A. Define
• B. Ideation
• C. Prototype
• D. Test
Answer: C. Prototype
32. What is the role of a "Design Thinking Facilitator" in a team?
• A. Leading the team with a strict agenda
• B. Providing technical expertise
• C. Guiding the team through the design thinking process
Answer: C. Guiding the team through the design thinking process
33. What does the acronym "SCAMPER" represent in the context of design thinking?
• A. A brainstorming technique
• B. Project management principles
• C. Design thinking software
• D. Design thinking conferences
Answer: A. A brainstorming technique
34. Which design thinking principle encourages embracing failure as a part of the learning
process?
• A. Fail Fast, Fail Cheap
• B. Risk Aversion
• C. Linear Thinking
• D. Waterfall Model
Answer: A. Fail Fast, Fail Cheap
35. What is the significance of the "How Might We" (HMW) technique in design thinking?
• A. Defining user personas
• B. Generating creative problem-solving questions
• C. Creating detailed prototypes
• D. Finalizing the project timeline
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Answer: B. Generating creative problem-solving questions
36. In design thinking, what does the term "Rapid Prototyping" involve?
• A. Creating a single, detailed prototype
• B. Developing prototypes slowly over time
• C. Quickly building and testing multiple iterations
• D. Ignoring the prototyping phase
Answer: C. Quickly building and testing multiple iterations
37. What is the primary objective of the "User Persona" in design thinking?
• A. Representing the project timeline
• B. Creating a detailed prototype
• C. Providing a fictional representation of a target user
• D. Finalizing the project budget
Answer: C. Providing a fictional representation of a target user
38. Which design thinking phase involves converting ideas into tangible representations, often
using materials like paper and cardboard?
• A. Ideation
• B. Prototype
• C. Define
• D. Test
39. What role does "Collaboration" play in the design thinking process?
• A. Minimizing team communication
• B. Limiting diverse perspectives
• C. Enhancing creativity and problem-solving through teamwork
• D. Avoiding user feedback
Answer: C. Enhancing creativity and problem-solving through teamwork
40. In design thinking, what is the purpose of the "How-How-How" technique?
• A. Defining the problem statement
• B. Generating a detailed prototype
• C. Exploring multiple layers of a problem for innovative solutions
• D. Conducting user interviews
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Answer: C. Exploring multiple layers of a problem for innovative solutions
41. Which design thinking principle involves stepping back to gain a broader perspective
during the problem-solving process?
• A. Divergent Thinking
• B. Convergent Thinking
• C. Ideation
• D. Reflection
Answer: D. Reflection
42. What is the purpose of the "Five Whys" technique in design thinking?
• A. Generating ideas
• B. Root cause analysis to identify the source of a problem
• C. Creating prototypes
• D. Testing the final product
Answer: B. Root cause analysis to identify the source of a problem
43. Which design thinking phase involves putting the prototypes into the hands of users and
collecting feedback?
• A. Ideation
• B. Test
• C. Define
• D. Empathize
Answer: B. Test
44. What is the importance of "Bias for Action" in design thinking?
• A. Avoiding any action until the final solution is determined
• B. Taking quick and decisive steps to move the process forward
• C. Ignoring user feedback
• D. Relying solely on theoretical concepts
Answer: B. Taking quick and decisive steps to move the process forward
45. In design thinking, what is the role of "Prototyping Culture"?
• A. Avoiding the use of prototypes
• B. Embracing a mindset of continuous experimentation and learning
• D. Developing only one prototype
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Answer: B. Embracing a mindset of continuous experimentation and learning
46. What is the purpose of the "Cognitive Walkthrough" technique in the design thinking
process?
• A. Evaluating the user's thought processes during interaction with a product
• B. Conducting user interviews
• D. Analyzing market trends
Answer: A. Evaluating the user's thought processes during interaction with a product
47. Which design thinking principle emphasizes the importance of understanding the context
in which a problem exists?
• A. Contextual Inquiry
• C. Ideation
• D. Reflection
Answer: A. Contextual Inquiry
48. What does the term "Minimum Marketable Feature" (MMF) refer to in design thinking?
• A. The smallest set of features that make a product viable in the market
• B. A detailed prototype
• C. User interviews
Answer: A. The smallest set of features that make a product viable in the market
49. In design thinking, what is the purpose of the "Silent Critique" technique?
• A. Ignoring user feedback
• B. Critiquing ideas without verbal communication
• D. Finalizing the project timeline
Answer: B. Critiquing ideas without verbal communication
50. What is the significance of the term "Fail-Forward" in design thinking?
• A. Avoiding failure at all costs
• B. Embracing failure as a learning opportunity and iterating for improvement
• D. Developing a single prototype
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Answer: B. Embracing failure as a learning opportunity and iterating for improvement
51. What is the purpose of the "Affinity Diagram" in design thinking?
• A. Creating a detailed prototype
• B. Organizing and categorizing ideas or information
Answer: B. Organizing and categorizing ideas or information
52. Which design thinking principle involves staying focused on the user and their needs
throughout the entire design process?
• A. User-Centered Design
• D. Human-Centered Design
Answer: A. User-Centered Design
53. What is the purpose of the "Parallel Prototyping" technique in design thinking?
• A. Creating only one detailed prototype
• B. Developing prototypes sequentially
• C. Simultaneously exploring multiple design ideas through different prototypes
Answer: C. Simultaneously exploring multiple design ideas through different prototypes
54. What is the role of "Design Criteria" in the design thinking process?
• B. Establishing standards for evaluating and selecting design solutions
• C. Creating a detailed prototype
Answer: B. Establishing standards for evaluating and selecting design solutions
55. In design thinking, what is the purpose of the "360-Degree Thinking" approach?
• B. Considering multiple perspectives and factors in problem-solving
• C. Developing only one prototype
• D. Creating a detailed prototype
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Answer: B. Considering multiple perspectives and factors in problem-solving
56. What is the primary goal of conducting a "Usability Test" in the design thinking process?
• A. Finalizing the project timeline
• B. Analyzing market trends
• C. Evaluating the ease of use and user satisfaction with a product
Answer: C. Evaluating the ease of use and user satisfaction with a product
57. Which design thinking phase involves synthesizing data gathered from various sources to
identify patterns and insights?
• A. Define
• B. Analyze
• C. Prototype
• D. Test
Answer: B. Analyze
58. What is the purpose of the "Stakeholder Map" in the design thinking process?
• B. Identifying individuals or groups with an interest in the project and their relationships
Answer: B. Identifying individuals or groups with an interest in the project and their relationships
59. In design thinking, what does the term "Convergence" refer to?
• A. Developing a single prototype
• B. Focusing on a single solution after exploring multiple ideas
Answer: B. Focusing on a single solution after exploring multiple ideas
60. What is the role of "Pivot" in the context of design thinking?
• A. Sticking to the original plan without changes
• B. Ignoring user feedback
• C. Making a fundamental shift in direction based on insights and feedback
• D. Conducting a single usability test
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Answer: C. Making a fundamental shift in direction based on insights and feedback
61. What is the purpose of the "Fly on the Wall" technique in design thinking?
• B. Observing users in their natural environment without interference
Answer: B. Observing users in their natural environment without interference
62. Which design thinking phase involves creating a visual representation of the steps a user
takes to complete a task or achieve a goal?
• A. Ideation
• B. Journey Mapping
• C. Prototyping
• D. Test
Answer: B. Journey Mapping
63. What does the term "Gamification" mean in the context of design thinking?
• A. Creating games for entertainment purposes
• B. Applying game elements to non-game contexts to enhance engagement
• D. Conducting user interviews through games
Answer: B. Applying game elements to non-game contexts to enhance engagement
64. In design thinking, what is the purpose of the "S.W.O.T. Analysis" technique?
• A. Evaluating the team's strengths and weaknesses
• B. Creating a detailed prototype
Answer: A. Evaluating the team's strengths and weaknesses
65. Which design thinking principle involves creating solutions that have a positive impact on
people, the planet, and profit?
• A. Human-Centered Design
• B. Triple Bottom Line
• C. Divergent Thinking
• D. Convergent Thinking
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Answer: B. Triple Bottom Line
66. What is the role of "Mindful Reframing" in the design thinking process?
• B. Challenging assumptions and reframing problems to uncover innovative solutions
Answer: B. Challenging assumptions and reframing problems to uncover innovative solutions
67. Which design thinking phase involves bringing the solution to life, integrating it into the
real world?
• A. Ideation
• B. Prototyping
• C. Test
• D. Analyse
Answer: C. Test
68. What is the purpose of the "Crazy Eights" technique in design thinking?
• A. Creating a detailed prototype in eight steps
• B. Generating eight wild and diverse ideas in eight minutes
Answer: B. Generating eight wild and diverse ideas in eight minutes
69. In design thinking, what is the significance of the "Framing" step in the problem-solving
process?
• B. Defining the problem from the user's perspective
Answer: B. Defining the problem from the user's perspective
70. What does the term "Rapid Ethnography" refer to in the context of design thinking?
• A. A slow and thorough analysis of user behaviors
• B. Quickly immersing in the user's environment to gain insights
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Answer: B. Quickly immersing in the user's environment to gain insights
71. What is the role of "Dot Voting" in a design thinking workshop?
• A. Finalizing the project timeline
• B. Prioritizing ideas through a democratic voting process
Answer: B. Prioritizing ideas through a democratic voting process
72. In design thinking, what is the purpose of the "Assumption Testing" technique?
• B. Identifying and challenging assumptions to validate or invalidate them
Answer: B. Identifying and challenging assumptions to validate or invalidate them
73. What does the term "Design Thinking Mindset" encompass in the context of problem-
solving?
• A. A rigid approach to problem-solving
• B. A flexible and open-minded approach that embraces ambiguity
Answer: B. A flexible and open-minded approach that embraces ambiguity
74. Which design thinking phase involves generating a large quantity of diverse ideas without
immediate evaluation?
• A. Define
• B. Ideation
• C. Prototype
• D. Analyze
Answer: B. Ideation
75. What is the purpose of the "Three Horizons" framework in design thinking?
• B. Identifying short-term, medium-term, and long-term innovation goals
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Answer: B. Identifying short-term, medium-term, and long-term innovation goals
76. In design thinking, what is the role of "Storyboarding" in the prototyping phase?
• B. Developing a single prototype
Answer: A. Creating a detailed prototype
77. Which design thinking principle involves creating solutions that are technologically
feasible, economically viable, and meet user needs?
• A. Triple Bottom Line
• B. Human-Centered Design
• D. Divergent Thinking
Answer: B. Human-Centered Design
78. What does the term "Affordable Loss Principle" signify in design thinking?
• A. Avoiding any financial investment in the project
• B. Being willing to take calculated risks and learn from failures
Answer: B. Being willing to take calculated risks and learn from failures
79. What is the purpose of the "Visual Thinking" technique in design thinking?
• B. Communicating complex ideas through visuals and sketches
Answer: B. Communicating complex ideas through visuals and sketches
80. In design thinking, what is the significance of the "Point of No Return" concept?
• A. Avoiding any irreversible decisions in the design process
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Answer: A. Avoiding any irreversible decisions in the design process
81. What is the primary purpose of the "Role Playing" technique in the design thinking
process?
• B. Empathizing with users by simulating their experiences
Answer: B. Empathizing with users by simulating their experiences
82. In design thinking, what does the term "Empathy Map" involve?
• B. Visualizing and understanding user emotions, thoughts, and behaviors
Answer: B. Visualizing and understanding user emotions, thoughts, and behaviors
83. What is the significance of the "Fail-Forward" mindset in design thinking?
• A. Avoiding any failure in the design process
• B. Embracing failure as an opportunity for learning and improvement
Answer: B. Embracing failure as an opportunity for learning and improvement
84. Which design thinking phase involves defining success criteria and metrics for evaluating
the solution's effectiveness?
• A. Ideation
• B. Define
• C. Test
• D. Analyze
Answer: C. Test
85. What does the term "Design Criteria" refer to in the context of design thinking?
• A. Specific standards for evaluating and selecting design solutions
• B. Ignoring user feedback
• C. Creating a detailed prototype
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Answer: A. Specific standards for evaluating and selecting design solutions
86. In design thinking, what is the role of "Lateral Thinking"?
• A. A linear and sequential approach to problem-solving
• B. Thinking creatively and laterally to generate innovative solutions
Answer: B. Thinking creatively and laterally to generate innovative solutions
87. What is the purpose of the "Scenarios" technique in design thinking?
• B. Developing user narratives to explore different situations
Answer: B. Developing user narratives to explore different situations
88. Which design thinking principle involves considering the emotional and psychological
aspects of the user experience?
• A. Emotional Design
Answer: A. Emotional Design
89. What is the purpose of the "Force Field Analysis" technique in design thinking?
• B. Identifying and weighing factors that support or hinder a proposed solution
Answer: B. Identifying and weighing factors that support or hinder a proposed solution
90. In design thinking, what is the significance of the "Bodystorming" technique?
• B. Physically simulating user experiences to gain insights
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Answer: B. Physically simulating user experiences to gain insights
91. What is the purpose of the "Kano Model" in design thinking?
• B. Prioritizing features based on customer satisfaction and dissatisfaction
Answer: B. Prioritizing features based on customer satisfaction and dissatisfaction
92. In design thinking, what does the term "Ideation Space" refer to?
• A. A physical or virtual space dedicated to brainstorming and generating ideas
• B. Developing a detailed prototype
Answer: A. A physical or virtual space dedicated to brainstorming and generating ideas
93. What is the role of "Synthesis" in the design thinking process?
• B. Combining diverse ideas and insights to form a coherent solution
Answer: B. Combining diverse ideas and insights to form a coherent solution
94. Which design thinking principle involves exploring unconventional ideas and solutions?
• A. Convergent Thinking
• C. Linear Thinking
• D. Emotional Design
Answer: B. Divergent Thinking
95. What does the term "Pareto Principle" (80/20 Rule) signify in design thinking?
• B. Focusing on the most critical 20% of features that provide 80% of the value
Answer: B. Focusing on the most critical 20% of features that provide 80% of the value
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96. In design thinking, what is the purpose of the "Ideation Session" technique?
• A. Developing a detailed prototype
• B. Facilitating a collaborative and creative brainstorming session
Answer: B. Facilitating a collaborative and creative brainstorming session
97. What is the significance of the "Magic Wand" technique in design thinking?
• B. Prioritizing ideas by giving each team member a limited number of votes
Answer: B. Prioritizing ideas by giving each team member a limited number of votes
98. Which design thinking phase involves translating ideas into a tangible form for testing and
evaluation?
• A. Ideation
• B. Prototype
• C. Analyze
• D. Test
99. What is the role of "Pre-Testing" in the design thinking process?
• B. Testing ideas with a small group before full implementation
Answer: B. Testing ideas with a small group before full implementation
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SECTION B
1. What is the purpose of the "Five-Stage Model" in design thinking?
• B. Providing a structured approach to the design process
Answer: B. Providing a structured approach to the design process
2. What role does "Mood Boards" play in the design thinking process?
• B. Communicating visual styles and themes for a project
Answer: B. Communicating visual styles and themes for a project
3. Which design thinking principle emphasizes the importance of creating a positive

emotional impact on users?
• A. Emotional Design
• B. User-Centered Design
Answer: A. Emotional Design
4. What does the term "Wicked Problem" mean in the context of design thinking?
• A. A problem that is evil and cannot be solved
• B. A complex problem with no clear solution and multiple stakeholders
• C. A simple problem with a straightforward solution
• D. A problem that only occurs occasionally
Answer: B. A complex problem with no clear solution and multiple stakeholders
5. In design thinking, what is the purpose of the "Innovation Tournament" technique?
• B. Structured competition to generate innovative ideas
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Answer: B. Structured competition to generate innovative ideas
6. Which design thinking phase involves exploring and understanding the physical and
environmental aspects of a problem?
• A. Ideation
• B. Define
• C. Test
• D. Analyze
Answer: B. Define
7. In design thinking, what is the significance of the "Hypothesis-Driven Design" approach?
• B. Formulating and testing hypotheses to guide the design process
Answer: B. Formulating and testing hypotheses to guide the design process
8. What is the purpose of the "Crazy Quilting" technique in design thinking?
• B. Generating a diverse and unpredictable set of ideas
Answer: B. Generating a diverse and unpredictable set of ideas
9. In design thinking, what is the role of "Cognitive Interview" technique?
• B. Exploring user thought processes and decision-making
Answer: B. Exploring user thought processes and decision-making
10. What does the term "Anti-Problem" involve in the design thinking process?
• B. Challenging the problem statement to uncover new perspectives
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Answer: B. Challenging the problem statement to uncover new perspectives
11. What is the primary goal of the "Anti-Solution" technique in design thinking?
• B. Generating unconventional solutions by challenging existing ideas
Answer: B. Generating unconventional solutions by challenging existing ideas
12. In design thinking, what is the role of "Mind Mapping" during the ideation phase?
• C. Visualizing and organizing ideas to explore connections
Answer: C. Visualizing and organizing ideas to explore connections
13. Which design thinking phase involves creating a low-fidelity representation of the solution
to gather early feedback?
• A. Ideation
• B. Prototyping
• C. Test
• D. Analyze
Answer: B. Prototyping
14. What is the purpose of the "Provocation" technique in design thinking?
• B. Stimulating creative thinking by challenging assumptions
Answer: B. Stimulating creative thinking by challenging assumptions
15. In design thinking, what does the term "Minimum Viable Product" (MVP) refer to?
• C. The smallest version of a product that can be tested with users
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Answer: C. The smallest version of a product that can be tested with users
16. What role does "Parallel Prototyping" play in the design thinking process?
• B. Developing multiple prototypes simultaneously to explore different ideas
Answer: B. Developing multiple prototypes simultaneously to explore different ideas
17. Which design thinking principle emphasizes the importance of iteration and refinement
throughout the design process?
• C. Iterate and Refine
Answer: C. Iterate and Refine
18. In design thinking, what is the purpose of the "Customer Journey Map"?
• C. Visualizing the user's experience and interactions with a product
Answer: C. Visualizing the user's experience and interactions with a product
19. What does the term "Concept Testing" involve in the design thinking process?
• C. Testing the feasibility of key concepts with users
Answer: C. Testing the feasibility of key concepts with users
20. In design thinking, what is the role of "Fly-on-the-Wall Observation" during user research?
• B. Actively engaging with users in their environment
• C. Observing users without interference in their natural setting
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Answer: C. Observing users without interference in their natural setting
21. What is the purpose of the "Rose, Thorn, Bud" technique in design thinking?
• B. Analysing the positive, negative, and potential aspects of an idea
Answer: B. Analysing the positive, negative, and potential aspects of an idea
22. In design thinking, what does the term "Divergent Thinking" involve?
• B. Thinking creatively and generating a variety of ideas
Answer: B. Thinking creatively and generating a variety of ideas
23. Which design thinking phase involves defining the problem and understanding the user's
needs and constraints?
• A. Ideation
• B. Define
• C. Test
• D. Analyse
Answer: B. Define
24. What is the role of "Affinity Diagramming" in the design thinking process?
• B. Organizing and grouping ideas based on common themes
Answer: B. Organizing and grouping ideas based on common themes
25. In design thinking, what is the significance of the "Critical Incident Technique" during user
research?
• B. Analysing specific events that significantly impact the user experience
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Answer: B. Analysing specific events that significantly impact the user experience
26. What role does "Empathy Mapping" play in the design thinking process?
• B. Visualizing and understanding the user's emotions, thoughts, and behaviours
Answer: B. Visualizing and understanding the user's emotions, thoughts, and behaviours
27. Which design thinking principle involves focusing on solving the right problem before
finding the solution?
• C. Problem Framing
Answer: C. Problem Framing
28. In design thinking, what is the purpose of the "Coevolution" technique?
• B. Collaboratively evolving ideas with users through continuous feedback
Answer: B. Collaboratively evolving ideas with users through continuous feedback
29. What does the term "Cannibalization" signify in the context of design thinking?
• B. Avoiding competition between different design solutions
• D. One product negatively affecting the sales of another product
Answer: D. One product negatively affecting the sales of another product
30. In design thinking, what is the role of "Parallel Ideation" during brainstorming sessions?
• B. Generating ideas simultaneously to encourage diverse thinking
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Answer: B. Generating ideas simultaneously to encourage diverse thinking
31. What is the primary purpose of the "SCAMPER" technique in design thinking?
• B. Stimulating idea generation by asking questions about existing concepts
Answer: B. Stimulating idea generation by asking questions about existing concepts
32. In design thinking, what does the term "Blue Sky Thinking" involve?
• B. Open and unconstrained brainstorming without limitations
Answer: B. Open and unconstrained brainstorming without limitations
33. Which design thinking principle involves understanding and considering the ethical
implications of design decisions?
• A. Ethical Design
Answer: A. Ethical Design
34. What is the purpose of the "SCV" framework in design thinking?
• B. Simplifying, Clarifying, and Visualizing ideas for better communication
Answer: B. Simplifying, Clarifying, and Visualizing ideas for better communication
35. In design thinking, what is the role of "Rapid Prototyping"?
• D. Quickly creating and testing preliminary versions of a solution
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Answer: D. Quickly creating and testing preliminary versions of a solution
36. Which design thinking phase involves identifying patterns, insights, and opportunities from
collected data?
• A. Ideation
• B. Define
• C. Test
• D. Analyse
Answer: D. Analyse
37. What is the significance of the "Red Team/Blue Team" approach in design thinking?
• B. Encouraging critical examination and feedback on ideas from different

perspectives
Answer: B. Encouraging critical examination and feedback on ideas from different perspectives
38. In design thinking, what does the term "Heuristic Evaluation" involve?
• B. Systematically assessing a product's usability based on established principles
Answer: B. Systematically assessing a product's usability based on established principles
39. What is the role of "Concurrent Engineering" in the design thinking process?
• B. Simultaneously considering design, production, and other factors
Answer: B. Simultaneously considering design, production, and other factors
40. In design thinking, what does the term "Serendipity" involve?
• B. Discovering unexpected and valuable ideas by chance
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Answer: B. Discovering unexpected and valuable ideas by chance
41. What is the purpose of the "Mashups" technique in design thinking?
• B. Combining unrelated concepts to generate new ideas
Answer: B. Combining unrelated concepts to generate new ideas
42. In design thinking, what does the term "Usability Testing" involve?
• C. Evaluating a product's user-friendliness through user interaction
Answer: C. Evaluating a product's user-friendliness through user interaction
43. Which design thinking phase involves brainstorming and generating a wide range of ideas?
• A. Ideation
• B. Define
• C. Test
• D. Analyse
Answer: A. Ideation
44. What is the role of "Mindful Empathy" in the empathize phase of design thinking?
• B. Actively and empathetically understanding user needs
Answer: B. Actively and empathetically understanding user needs
45. In design thinking, what does the term "Conceptual Blocks" refer to?
• B. Mental obstacles that hinder creative thinking
Answer: B. Mental obstacles that hinder creative thinking
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46. What is the purpose of the "Assumption Testing" technique in design thinking?
• B. Validating or disproving assumptions underlying a solution
Answer: B. Validating or disproving assumptions underlying a solution
47. In design thinking, what does the term "Conjoint Analysis" involve?
• B. Analysing user preferences for different features and attributes
Answer: B. Analysing user preferences for different features and attributes
48. Which design thinking principle emphasizes the importance of involving users throughout
the design process?
49. What is the role of "Design Criteria" in the design thinking process?
• B. Establishing specific standards for evaluating and selecting design solutions
Answer: B. Establishing specific standards for evaluating and selecting design solutions
50. In design thinking, what does the term "Heuristic Inquiry" involve?
• B. Exploring and evaluating design solutions based on heuristics
Answer: B. Exploring and evaluating design solutions based on heuristics
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51. What is the primary purpose of the "Role Playing" technique in design thinking?
• B. Generating empathy by simulating user experiences
Answer: B. Generating empathy by simulating user experiences
52. In design thinking, what does the term "Semantic Satiation" refer to?
• B. The temporary loss of meaning when a word is repeated frequently
Answer: B. The temporary loss of meaning when a word is repeated frequently
53. Which design thinking phase involves refining and improving the chosen solution based on
user feedback?
• A. Ideation
• B. Prototype
• C. Test
• D. Analyse
54. What is the role of "Silent Ideation" in the ideation phase of design thinking?
• B. Generating ideas individually without verbal communication
Answer: B. Generating ideas individually without verbal communication
55. In design thinking, what does the term "Empathic Design" involve?
• B. Designing solutions based on a deep understanding of user emotions and

experiences
Answer: B. Designing solutions based on a deep understanding of user emotions and experiences
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56. What is the purpose of the "Flyswatter" technique in design thinking workshops?
• B. Encouraging participants to physically engage with ideas
Answer: B. Encouraging participants to physically engage with ideas
57. Which design thinking principle involves exploring multiple solutions before converging on
a final idea?
Answer: A. Divergent Thinking
58. In design thinking, what does the term "Think Tank" involve?
• B. A group or organization that generates innovative ideas
Answer: B. A group or organization that generates innovative ideas
59. What is the role of "Card Sorting" in the design thinking process?
• B. Organizing and categorizing information or ideas
Answer: B. Organizing and categorizing information or ideas
60. In design thinking, what does the term "Lateral Thinking" involve?
• B. Solving problems through unconventional and creative approaches
Answer: B. Solving problems through unconventional and creative approaches
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61. What is the primary purpose of the "Force-Field Analysis" technique in design thinking?
• B. Identifying and evaluating driving and restraining forces affecting a solution
Answer: B. Identifying and evaluating driving and restraining forces affecting a solution
62. In design thinking, what does the term "Cardboard Modelling" involve?
• C. Testing ideas by creating physical models from cardboard
Answer: C. Testing ideas by creating physical models from cardboard
63. Which design thinking phase involves creating a detailed, high-fidelity representation of
the solution?
• A. Ideation
• B. Prototype
• C. Test
• D. Analyse
64. What is the role of "Day in the Life" scenarios in the design thinking process?
• C. Describing user experiences in a typical day to identify design opportunities
Answer: C. Describing user experiences in a typical day to identify design opportunities
65. In design thinking, what does the term "Affordances" refer to?
• B. The perceived and actual properties of an object that suggest its use
Answer: B. The perceived and actual properties of an object that suggest its use
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66. What is the purpose of the "Role Storming" technique in design thinking?
• B. Generating creative ideas by having participants adopt different roles
Answer: B. Generating creative ideas by having participants adopt different roles
67. In design thinking, what does the term "Heuristic Evaluation" involve?
68. What is the role of "Scenario Planning" in the design thinking process?
• C. Considering and planning for different future scenarios
Answer: C. Considering and planning for different future scenarios
69. Which design thinking principle emphasizes the importance of involving diverse
perspectives in the design process?
• D. Inclusive Design
Answer: D. Inclusive Design
70. In design thinking, what does the term "Hick's Law" involve?
• B. The time it takes to make a decision increase with the number of choices
Answer: B. The time it takes to make a decision increase with the number of choices
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71. What is the primary purpose of the "Empathy Maps" technique in design thinking?
• C. Visualizing and understanding the user's thoughts and feelings
Answer: C. Visualizing and understanding the user's thoughts and feelings
72. In design thinking, what does the term "Assumption Busting" involve?
• B. Challenging and questioning assumptions to generate new ideas
Answer: B. Challenging and questioning assumptions to generate new ideas
73. Which design thinking phase involves testing the solution with actual users to gather
feedback?
• A. Ideation
• B. Prototype
• C. Test
• D. Analyze
Answer: C. Test
74. What is the role of "Dot Voting" in design thinking workshops?
• B. Participants vote on their favourite ideas using dot stickers
Answer: B. Participants vote on their favourite ideas using dot stickers
75. In design thinking, what does the term "Back casting" involve?
• C. Imagining and planning for a preferred future scenario
Answer: C. Imagining and planning for a preferred future scenario
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76. What is the purpose of the "Storyboarding" technique in design thinking?
• C. Visualizing the user's journey and interactions with a product
Answer: C. Visualizing the user's journey and interactions with a product
77. In design thinking, what does the term "Rapid Ethnography" involve?
• B. Conducting quick observations and interviews to understand user behaviour
Answer: B. Conducting quick observations and interviews to understand user behaviour
78. What is the role of "Scenarios" in the design thinking process?
• C. Describing specific situations to explore user needs and experiences
Answer: C. Describing specific situations to explore user needs and experiences
79. Which design thinking principle involves focusing on the end user's needs and
experiences?
80. In design thinking, what is the purpose of the "Lotus Blossom" technique?
• C. Generating and organizing ideas through an expanding diagram
Answer: C. Generating and organizing ideas through an expanding diagram
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81. What is the primary purpose of the "Wizard of Oz" prototyping technique in design
thinking?
• C. Simulating a product's functionality without building a complete system
Answer: C. Simulating a product's functionality without building a complete system
82. In design thinking, what does the term "Kano Model" involve?
• C. Classifying features based on their impact on customer satisfaction
Answer: C. Classifying features based on their impact on customer satisfaction
83. Which design thinking phase involves synthesizing and interpreting data gathered during
the research phase?
• A. Ideation
• B. Define
• C. Test
• D. Analyze
Answer: D. Analyze
84. What is the role of "A/B Testing" in the design thinking process?
• C. Comparing two versions of a product to determine which performs better
Answer: C. Comparing two versions of a product to determine which performs better
85. In design thinking, what does the term "Crazy Eights" involve?
• B. Generating quick sketches or ideas within a set timeframe
Answer: B. Generating quick sketches or ideas within a set timeframe
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86. What is the purpose of the "Cocktail Party" technique in design thinking?
• B. Encouraging informal and diverse conversations to generate ideas
Answer: B. Encouraging informal and diverse conversations to generate ideas
87. In design thinking, what does the term "Accessibility" involve?
• B. Ensuring that a product can be used by people with diverse abilities
Answer: B. Ensuring that a product can be used by people with diverse abilities
88. What is the role of "Prototyping" in the design thinking process?
• B. Testing provocative and extreme ideas to stimulate creative thinking
Answer: B. Testing provocative and extreme ideas to stimulate creative thinking
89. Which design thinking principle emphasizes the importance of feedback loops and
iteration?
• A. Iterate and Refine
Answer: A. Iterate and Refine
90. In design thinking, what does the term "Visual Thinking" involve?
• B. Using visual aids and representations to enhance understanding
Answer: B. Using visual aids and representations to enhance understanding
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81. What is the primary purpose of the "Customer Persona" technique in design thinking?
• C. Creating a fictional representation of a target user to guide design decisions
Answer: C. Creating a fictional representation of a target user to guide design decisions
82. In design thinking, what does the term "Usability Heuristics" involve?
83. Which design thinking phase involves synthesizing and interpreting the data collected
during the empathize phase?
• A. Ideation
• B. Define
• C. Test
• D. Analyze
Answer: B. Define
84. What is the role of "Boundary Objects" in the design thinking process?
• C. Objects that facilitate communication and collaboration between different

disciplines
Answer: C. Objects that facilitate communication and collaboration between different disciplines
85. In design thinking, what does the term "Wizard of Oz" testing involve?
• B. Participants believe they are interacting with a fully functional system, but a
human is behind the scenes simulating the system's responses
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Answer: B. Participants believe they are interacting with a fully functional system, but a human is
behind the scenes simulating the system's responses
86. What is the purpose of the "Mind's Eye" technique in design thinking?
• C. Visualizing and describing a concept or idea in detail
Answer: C. Visualizing and describing a concept or idea in detail
87. In design thinking, what does the term "Wearables" refer to?
• B. Devices that can be worn, such as smartwatches or fitness trackers
Answer: B. Devices that can be worn, such as smartwatches or fitness trackers
88. What is the role of "Pilot Testing" in the design thinking process?
• C. Testing a solution with a small group before full implementation
Answer: C. Testing a solution with a small group before full implementation
89. Which design thinking principle involves prioritizing ideas and solutions based on their
feasibility and impact?
Answer: B. Convergent Thinking
90. In design thinking, what does the term "Participatory Design" involve?
• C. Involving end-users in the design process to ensure their perspectives are

considered
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Answer: C. Involving end-users in the design process to ensure their perspectives are considered
91. What is the primary purpose of the "Five Whys" technique in design thinking?
• B. Investigating the root cause of a problem by asking "why" multiple times
Answer: B. Investigating the root cause of a problem by asking "why" multiple times
92. In design thinking, what does the term "Inclusive Design" involve?
• B. Designing products and services that consider the needs of diverse user groups
Answer: B. Designing products and services that consider the needs of diverse user groups
93. Which design thinking phase involves generating and exploring potential solutions to the
defined problem?
• A. Ideation
• B. Define
• C. Test
• D. Analyze
Answer: A. Ideation
94. What is the role of "Charette" in the design thinking process?
• C. An intensive collaborative session to generate solutions or ideas
Answer: C. An intensive collaborative session to generate solutions or ideas
95. In design thinking, what does the term "Personas" refer to?
• C. Fictional characters created to represent different user types
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Answer: C. Fictional characters created to represent different user types
96. What is the purpose of the "SWOT Analysis" technique in design thinking?
• B. Identifying strengths, weaknesses, opportunities, and threats of a solution
Answer: B. Identifying strengths, weaknesses, opportunities, and threats of a solution
97. In design thinking, what does the term "A/B Testing" involve?
• C. Comparing two versions of a solution to determine which performs better
Answer: C. Comparing two versions of a solution to determine which performs better
98. What is the role of "Design Sprints" in the design thinking process?
• C. Intensive, time-boxed sessions for solving specific design challenges
Answer: C. Intensive, time-boxed sessions for solving specific design challenges
99. Which design thinking principle involves prioritizing the user's emotional experience with a
product or service?
Answer: D. Emotional Design
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Design Thinking MCQs

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Sample Design Thinking MCQs:

1. What is the primary goal of design thinking?

• B. Solving complex problems

• C. Following a predefined process

Answer: B. Solving complex problems

3. What is a persona in the context of design thinking?

• A. A fictional character representing a user group

• C. The final product design

Answer: A. A fictional character representing a user group

5. What does the term "prototype" mean in design thinking?

• A. The final product

• B. A preliminary model or version

• A. Most Valuable Player

• B. Minimum Viable Product

• C. Maximum Value Proposition

• D. Main Validation Process

Answer: B. Minimum Viable Product

7. Which of the following is NOT a stage in the design thinking process?

8. What is the purpose of the "Test" phase in design thinking?

• A. Finalizing the design

• B. Gathering user feedback

• D. Defining the problem

Answer: B. Gathering user feedback

Answer: A. Mind mapping

• A. Identifying market trends

• B. Understanding user needs and feelings

• C. Creating the final product

• D. Conducting financial analysis

• A. A marathon for graphic designers

• B. A focused, time-boxed innovation process

• D. A design thinking conference

Answer: B. A focused, time-boxed innovation process

14. What is a key characteristic of a well-defined problem statement in design thinking?

• A. Broad and vague

• B. Detailed and specific

• C. Ignoring user needs

• D. Unrelated to the project scope

Answer: B. Detailed and specific

• A. Narrowing down ideas

• B. Expanding and exploring various ideas

• D. Finalizing the solution

• A. Eight design principles

• B. Eight minutes of silence

• C. Eight brainstorming sketches in eight minutes

• D. Eight-step design process

Answer: C. Eight brainstorming sketches in eight minutes

• A. Rigidity and resistance to change

• B. Lack of user empathy

Answer: A. Rigidity and resistance to change

• A. To gather statistical data

• B. To validate the existing solution

• C. To understand user needs and experiences

• D. To finalize the project budget

Answer: C. To understand user needs and experiences

• A. Completing the project faster

• B. Repeating the same steps

• C. Refining and improving solutions based on feedback

• D. Ignoring user feedback

• A. It represents the project timeline

• B. It defines the core problem from the user's perspective

• C. It outlines the final product features

• D. It summarizes the team's point of view

Answer: B. It defines the core problem from the user's perspective