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What Is Evaluation Research
What Is Evaluation Research
-collect the appropriate data about the program on its effectiveness, budget-friendliness,
and opinions from customers, you can go one step further. The valuable information you
collect from the research allows you to have a clear idea of what to do next. You
can discard the project, upgrade it, make changes, or replace it. Now, let us go into
type of research lets you know if the goal of that product was met successfully
and shows you any areas that need improvement. The data gathered from the
evaluation research gives a good insight into whether or not the time, money, and
The findings from evaluation research can be used to form decisions about
means for data collection, and it provides a concrete result for decision-making
processes.
There are different methods to collect feedback ranging from online surveys to focus
administrators
When you want to conduct evaluation research, there are different types of evaluation
research methods. You can go through possible methods and choose the most suitable
one(s) for you according to your target audience, manpower, and budget to go through
with the research steps. Let us look at the qualitative and quantitative research
methodologies.
Quantitative methods
These are the type of methods that asks questions to get tangible answers that rely
1 - Online surveys
Surveys involve collecting data from a large number of people using appropriate
evaluation questions to gather accurate feedback. This type of method allows for
reaching a wider audience in a short time in a cost-effective manner. You can ask about
various topics, from user satisfaction to market research. And, It would be quite helpful
to use a free survey maker such as forms.app to help with your next research!
2 - Phone surveys
Phone surveys are a type of survey that involves conducting interviews with
participants over the phone. They are a form of quantitative research and are
commonly used by organizations and researchers to collect data from people in a short
time. During a phone survey, a trained interviewer will call the participant and ask them
a series of questions.
Qualitative methods
This type of research method basically aims to explore audience feedback. These
methods are used to study phenomena that cannot be easily measured using
such as observation, interviews, and case studies are used to form evaluation for this
method.
1 - Case studies
Case studies involve the analysis of a single case or a small number of cases to be
explored further. In a case study, the researcher collects data from a variety of sources,
such as interviews, observations, and documents. The data collected from case
2 - Focus groups
Using focus groups means having a small group of people and presenting them with a
certain topic. A focus group usually consists of 6-10 people. The focus groups are
introduced to a topic, product, or concept, and they present their reviews. Focus
groups are a good way to obtain data as the responses are immediate. This method is
the market because a big part of success comes from listening to your audience. For
example, Lego found out that only around %10 of their customers were girls in
2011. They wanted to expand their audience. So, Lego conducted evaluation
No matter the type of method you decide to go with, there are some essential questions
you should include in your research process. If you prepare your questions beforehand
and ask the same questions to all participants/customers, you will end up with a uniform
set of answers. That will allow you to form a better judgment. Now, here are some good
questions to include:
understanding your users' motivations, pain points, and behaviors. The goal of
generative research is to define the possible research questions and develop new
theories and plan the best possible solution for those problems. Generative
existing project, program, or product has achieved its intended objectives. This
method is used to assess the project at hand to ensure it is usable, works as intended,
and meets users' demands and expectations. This type of research will play a role in
You can determine either to use generative or evaluation research by figuring out what
you need to find out. However, of course, both methods can be useful throughout the
your goal of conducting evaluation research, and then you can decide on the
method to go with.
Fazit
Conducting evaluation research means making sure everything is going as you want
them to in your project or finding areas of improvement for your next steps. There are
more than one methods to go with. You can do focus groups or case studies on