Typography Cardbook Free Version
Typography Cardbook Free Version
Cardbook system
K
Type guidebook for beginners
GUIDE
BOOK Sans Serif
FREE VERSION
50
FONTS
By Konstantinas Ladauskas
02
free version
Typography
cardbook
Written and designed by Konstantinas Ladauskas
Table of contents
Intro
Introduction 04 Display 10
Serif 06 Monospaced 12
San Serif 08
Basics
Typography basics 13 Tracking 19
Kerning 17
Font pairing 27
04
Introduction
As a graphic designer, I have always been fascinated by typography and the
way it is used on signs, billboards, posters, and other media.
However, when I created those same design projects, they felt unbalanced
and wrong. My initial thought was that I was using the wrong fonts and that I
needed to purchase premium typefaces like Helvetica and Futura.
That’s why I created this book - to provide you with the knowledge and skills
necessary to master typography. The book includes a comprehensive font
library that you can use to explore and experiment with different typefaces.
X X-height
Font types
Fonts also called typefaces are one of the most important elements of design.
They can convey mood, tone, personality, and style. Fonts can also enhance
readability, usability, and accessibility. In this chapter, we will talk about different
types of fonts.
Font types 06
Serif
A serif font is a typeface that has small lines or flourishes at the end of
each letterform. These lines can evoke a sense of history and tradition,
as well as honesty and integrity.
Serif
Serif classifications
Morning
Old style serifs
Old Style is a typeface that mimics
ancient scribes’ writing. It has curved
Gentium Book Plus Font and thick-thin strokes.
Slab serifs
Afternoon A slab serif is a serif typeface with thick,
block-like serifs. It has various names
Arvo Font like square serif or Egyptian.
Evening
Hairline serifs
Hairline serif is a typeface with very thin
serifs. They create a high-contrast effect
Bodoni Moda Font that makes the font look modern.
Font weights
Weight is the term for the thickness of the stroke of a typeface’s character in
a given font. The most common weights are regular and bold, but some
typefaces have weights that range from very thin to very thick.
Rubic Light
Rubic Extrabold
Alignment
Alignment is the setting of text flow or image placement relative to a
page, column, table cell, or tab. It affects how the text is read and
perceived by the viewers.
Fonts to avoid
Avoid these fonts if you are an amateur designer, as they are mocked
by most other designers. Some of them may not be that terrible, but
they are way overused.
Impact Trajan
Mostly used in memes with white Overused in big movie and tv
fill and black stroke. production designs.
Arial Hobo
Rounder, softer, and less The font was nameless so long
interesting Helvetica. they called it hobo.
Lobster Jokerman
Overused in logos, headlines, and It is too chaotic and too specific for
many other things. any design work.
Typography Cardbook 24
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