COURSE STRUCTURE

CLASS XII (2024-25)

Theory Paper
Time: 3 hours Maximum marks: 70
S.No. Unit No. of Marks
Periods
Unit 1 Entrepreneurial Opportunity 40 30
Unit 2 Entrepreneurial Planning 40
Unit 3 Enterprise Marketing 40 20
Unit 4 Enterprise Growth Strategies 20
Unit 5 Business Arithmetic 40 20
Unit 6 Resource Mobilization 20
Total 200 70
Project Work 40 30
Total 240 100

COURSE CONTENT

Unit 1: Entrepreneurial Opportunity 40 Periods

Competencies: Scanning the environment; Analytical and logical
thinking; Innovation and creativity; Decision making; self-
confidence.
Contents Learning Outcomes
• Sensing Entrepreneurial After going through this unit, the student/
Opportunities learner would be able to:
• Environment Scanning • Comprehend the concept and elements of
• Problem Identification business opportunity
• Idea fields • Discuss the process of sensing
opportunities
• Spotting Trends
• Understand the need to scan the
• Creativity and Innovation
environment
• Selecting the Right Opportunity
• Enlist the various forces affecting
business environment
• Identify the different idea field

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 • Understand the concept of opportunity and
market assessment
• Appreciate the ways in which trends can be
spotted
• Understand the process of creativity and
innovation
• Transform ideas into business opportunities

Unit 2: Entrepreneurial Planning 40 Periods

Competencies: Analytical and critical thinking; personal responsibility; determination;

Resourceful; collaboration
Contents Learning Outcomes

• Forms of business organization- Sole After going through this unit, the student/ learner
proprietorship, Partnership, Company would be able to:
• Business Plan: concept, format. • Recall the meaning of the various forms of
business organization
• Components:
Organisational plan; • Understand the characteristics of the various
forms of business organization
Operational plan;
• Understand the difference between a Public and
Production plan; Private Company
Financial plan;
• Appreciate the reasons for a private company
Marketing plan; being more desirable
Human Resource plan • Appreciate the concept and importance of a
Business Plan
• Describe the various components of Business
plan
• Differentiate among the various components of
Business plan
• Develop a Business Plan

Unit 3: Enterprise Marketing 40 Periods

Competencies: Persistence, Negotiation, Collaboration, Ethical behavior, team spirit;

Contents Learning Outcomes

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• Marketing and Sales Strategy After going through this unit, the student/ learner
would be able to:
• Branding, Logo, Tagline
• Discuss the various marketing strategies used in
• Promotion Strategy a business
• Explain Marketing Mix.
• Understand the concept of Branding, Packaging
and Labeling
• Describe the various methods of Pricing
• Discuss the various factors affecting the
channels of distribution
• Understand the concept and types of sales
strategy
• Discuss different tools of promotion
• Appreciate the objectives and different modes of
Advertising
• Understand the concept of personal selling,
sales promotion, public relations
• Discuss the various techniques of sales
promotion
Unit 4: Enterprise Growth Strategies 20 Periods

Competencies: Need for achievement, Initiative, Analytical thinking, risk vs reward,

collaboration, synergy, leadership,
Contents Learning Outcomes

• Franchising: Concept and types After going through this unit, the student/ learner
would be able to:
• Franchising: Advantages and limitations to
franchisor and franchisee. • Understand the concept of growth &
development of an enterprise
• Mergers and Acquisition: Concept, reasons
and types. • Discuss the concept, types, advantages and
limitations of franchising
• Reasons for mergers and acquisitions
• Appreciate growth of business through mergers
and acquisitions
• Discuss the different types of mergers and
acquisitions
• Discuss the reasons for mergers and acquisitions
Unit 5: Business Arithmetic 40 Periods

Competencies: Arithmetic skills, critical analysis, decision making, self-confidence, problem

solving.
Contents Learning Outcomes

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• Unit of Sale, Unit Cost for multiple After going through this unit, the student/ learner
products or services would be able to:
• Break even Analysis for multiple • Understand the concept of Unit Cost and Unit
products or services Price
• Computation of Working Capital • Calculate Break-even point for Multiple products
and services.
• Inventory Control and EOQ
• Understand the concept of Inventory Control
• Return on Investment (ROI) and
Return on Equity (ROE) • Compute the working capital of a business.
• Calculate Return on Investment; Return on
Equity and Economic Order Quantity
Unit 6: Resource Mobilization 20 Periods

Competencies: Risk taking, Communication, Persuasion, Networking, Ethical behavior

Contents Learning Outcomes

• Capital Market: Concept After going through this unit, the student/ learner
would be able to:
• Primary market: Concept, methods of
issue • Understand the need of finance in Business
• Angel Investor: Features • Discuss the various sources of funds required
for a firm
• Venture Capital: Features, funding.
• Understand the ways of raising funds in
primary market
• Appreciate the Angel Investors and Venture
Capitalists as a source of business finance.

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 PROJECT WORK

Students have to do TWO projects in the entire academic session.

TOPICS FOR THE PROJECT:

1. Business Plan
2. Market Survey

• 10 Marks each for 02 Projects

• 5 Marks for Numerical Assessment
• 5 Marks for Viva

Note: Students need to complete both the projects. Guidelines for both projects are given
in the CBSE Textbook.

1.The objectives of the project work:

Objectives of project work are to enable learners to:
• probe deeper into personal enquiry, initiate action and reflect on knowledge and skills,
views etc. acquired during the course of class XI-XII.
• analyse and evaluate real world scenarios using theoretical constructs and arguments
• demonstrate the application of critical and creative thinking skills and abilities to produce
an independent and extended piece of work
• follow up aspects in which learners have interest
• develop the communication skills to argue logically

2. Role of the teacher:

The teacher plays a critical role in developing thinking skills of the learners. A teacher should:
• help each learner select the topic after detailed discussions and deliberations of the topic;
• play the role of a facilitator to support and monitor the project work of the learner through
periodic discussions;
• guide the research work in terms of sources for the relevant data;
• ensure that students must understand the relevance and usage of primary evidence and
other sources in their projects and duly acknowledge the same;
• ensure that the students are able to derive a conclusion from the content; cite the
limitations faced during the research and give appropriate references used in doing the
research work.
• educate learner about plagiarism and the importance of quoting the source of the
information to ensure authenticity of research work.
• prepare the learner for the presentation of the project work.
• arrange a presentation of the project file.

3. Steps involved in the conduct of the project:

Students may work upon the following lines as a suggested flow chart:
Choose a title/topic

Collection of the research material/data

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 Organization of material/data

Present material/data

Analysing the material/data for conclusion

Draw the relevant conclusion

Presentation of the Project Work

4. Expected Checklist for the Project Work:

• Introduction of topic/title
• Identifying the product/service
• Various stakeholders and effect on each of them
• Use of different tools for market assessment and it’s analysis
• Implication of 4P’s in the process of marketing
• Calculation of various costs involved in the business planning process
• Validity, reliability, appropriateness and relevance of data used for research work and for
presentation in the project file
• Presentation and writing that is succinct and coherent in project file
• Citation of the materials referred to, in the file in footnotes, resources section, bibliography
etc.

5. Viva-Voce
• At the end of the academic session, each learner will present the research work in the
Project File to the External examiner.
• The questions should be asked from the Research Work/ Project File of the learner.
• The Internal Examiner should ensure that the study submitted by the learner is his/her own
original work.
• In case of any doubt, authenticity should be checked and verified.

Guidelines to do the project is given in the textbook

Prescribed Books:
1. Entrepreneurship - Class XI- C.B.S.E, Delhi
2. Entrepreneurship - Class XII - C.B.S.E., Delhi
3. Udyamita (in Hindi) by Dr. MMP. Akhouri and S.P Mishra, pub. By National Institute for
Entrepreneurship and Small Business Development (NIESBUD), NSIC-PATC Campus,
Okhla

Magazines
1. Udyamita Samachar Patra (Monthly, Hindi), Pub. By Centre for Entrepreneurship
Development, M.P. (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal-462008.
2. Science Tec. Entrepreneur (A Bi Monthly Publication), Centre for Entrepreneurship
Development, M.P (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal -462008
3. Laghu Udhyog Samachar
4. Project Profile by DCSSI

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 ENTREPRENEURSHIP (Code no. 066)
QUESTION PAPER DESIGN
CLASS XII (2024-25)

SN Competencies Total Marks % Weightage

1. Remembering: Exhibit memory of previously learned

material by recalling facts, listing elements, terms and
basic concepts
20 28.5%
Understanding: Demonstrate understanding of facts
and ideas by organizing, comparing, translating,
interpreting, giving descriptions, and stating main
ideas
2. Applying: Solve problems to new situations by
applying acquired knowledge, facts, techniques and 30 43%
rules in different ways.
3. Analysingand Evaluating: Examine and break
information into parts by identifying motives or
causes. Make inferences and find evidence to support
generalizations, integrated learning; Present and
defend opinions by making judgments about
information, validity of ideas, or quality of work based 20 28.5%
on a set of criteria.

Creating: Compile information together in a different

way by combining elements in a new pattern or
proposing alternative solutions
TOTAL 70 100%

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