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Tiranga
Tiranga
COURSE CONTENT
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• Understand the concept of opportunity and
market assessment
• Appreciate the ways in which trends can be
spotted
• Understand the process of creativity and
innovation
• Transform ideas into business opportunities
• Forms of business organization- Sole After going through this unit, the student/ learner
proprietorship, Partnership, Company would be able to:
• Business Plan: concept, format. • Recall the meaning of the various forms of
business organization
• Components:
Organisational plan; • Understand the characteristics of the various
forms of business organization
Operational plan;
• Understand the difference between a Public and
Production plan; Private Company
Financial plan;
• Appreciate the reasons for a private company
Marketing plan; being more desirable
Human Resource plan • Appreciate the concept and importance of a
Business Plan
• Describe the various components of Business
plan
• Differentiate among the various components of
Business plan
• Develop a Business Plan
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• Marketing and Sales Strategy After going through this unit, the student/ learner
would be able to:
• Branding, Logo, Tagline
• Discuss the various marketing strategies used in
• Promotion Strategy a business
• Explain Marketing Mix.
• Understand the concept of Branding, Packaging
and Labeling
• Describe the various methods of Pricing
• Discuss the various factors affecting the
channels of distribution
• Understand the concept and types of sales
strategy
• Discuss different tools of promotion
• Appreciate the objectives and different modes of
Advertising
• Understand the concept of personal selling,
sales promotion, public relations
• Discuss the various techniques of sales
promotion
Unit 4: Enterprise Growth Strategies 20 Periods
• Franchising: Concept and types After going through this unit, the student/ learner
would be able to:
• Franchising: Advantages and limitations to
franchisor and franchisee. • Understand the concept of growth &
development of an enterprise
• Mergers and Acquisition: Concept, reasons
and types. • Discuss the concept, types, advantages and
limitations of franchising
• Reasons for mergers and acquisitions
• Appreciate growth of business through mergers
and acquisitions
• Discuss the different types of mergers and
acquisitions
• Discuss the reasons for mergers and acquisitions
Unit 5: Business Arithmetic 40 Periods
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• Unit of Sale, Unit Cost for multiple After going through this unit, the student/ learner
products or services would be able to:
• Break even Analysis for multiple • Understand the concept of Unit Cost and Unit
products or services Price
• Computation of Working Capital • Calculate Break-even point for Multiple products
and services.
• Inventory Control and EOQ
• Understand the concept of Inventory Control
• Return on Investment (ROI) and
Return on Equity (ROE) • Compute the working capital of a business.
• Calculate Return on Investment; Return on
Equity and Economic Order Quantity
Unit 6: Resource Mobilization 20 Periods
• Capital Market: Concept After going through this unit, the student/ learner
would be able to:
• Primary market: Concept, methods of
issue • Understand the need of finance in Business
• Angel Investor: Features • Discuss the various sources of funds required
for a firm
• Venture Capital: Features, funding.
• Understand the ways of raising funds in
primary market
• Appreciate the Angel Investors and Venture
Capitalists as a source of business finance.
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PROJECT WORK
Note: Students need to complete both the projects. Guidelines for both projects are given
in the CBSE Textbook.
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Organization of material/data
Present material/data
5. Viva-Voce
• At the end of the academic session, each learner will present the research work in the
Project File to the External examiner.
• The questions should be asked from the Research Work/ Project File of the learner.
• The Internal Examiner should ensure that the study submitted by the learner is his/her own
original work.
• In case of any doubt, authenticity should be checked and verified.
Prescribed Books:
1. Entrepreneurship - Class XI- C.B.S.E, Delhi
2. Entrepreneurship - Class XII - C.B.S.E., Delhi
3. Udyamita (in Hindi) by Dr. MMP. Akhouri and S.P Mishra, pub. By National Institute for
Entrepreneurship and Small Business Development (NIESBUD), NSIC-PATC Campus,
Okhla
Magazines
1. Udyamita Samachar Patra (Monthly, Hindi), Pub. By Centre for Entrepreneurship
Development, M.P. (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal-462008.
2. Science Tec. Entrepreneur (A Bi Monthly Publication), Centre for Entrepreneurship
Development, M.P (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal -462008
3. Laghu Udhyog Samachar
4. Project Profile by DCSSI
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ENTREPRENEURSHIP (Code no. 066)
QUESTION PAPER DESIGN
CLASS XII (2024-25)
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