Sustainable Fashion

• The way fashion is produced and consumed
has been dramatically scaled and sped up in

the last 20-30 years and we have seen more
frequent and deadlier factory disasters.
• For the past decade, apparel companies
have seen rising costs, driven by rising
labour, raw material and energy prices.
• Yet despite the higher cost of making
clothes, the price we pay for our clothing is
cheaper than ever before. This system isn’t
working.
ONE OF THE MAJOR CAUSES OF
ENVIRONMENTAL HARM :
FAST FASHION
• “Fast fashion” is simply a term
used by fashion retailers to
describe clothes that are inspired
by recent style trends seen on
celebrities and on the runway for
an affordable price for the average
consumer. Because of how fast
retailers need to keep up with
demands for these styles, they
often cut costs that increase their
carbon footprint.
• Pace for fashion demands to be
slowed down
• Reduce production and
consumption rate
FIVE MAIN ISSUES TO BE
ADDRESSED
• 1. Water usage: The demands for fresh water for drinking and
agriculture is far surpassing what’s available. Yes, the Earth is
covered in water, but most of it is unusable salt water or has been
polluted. As a result, some brands are now looking at the supply
chains to see how they can cut back on how much water they're
using.
• 2. Hazardous chemicals: Dyes and finishes from the production
processes are dangerous for the workers, plus they get into the
community water sources. These chemicals may not affect the
consumers, but they’re a problem for the people who make
clothing and those who live in areas where it’s produced. Fashion
and outdoor brands are now tasked with coming up with new
ways to address dyes and finishes for features like wrinkle-
resistance and water-repellency.
• 3. Short lifecycle: Stores are constantly launching new designs and
consumers are regularly updating their wardrobes. The biggest goal
in sustainable fashion is to buy less and use things longer. To make
clothes last, there are platforms for closet-sharing, brands that
promote buying used clothing, and simple yet durable styles that
you can wear over and over again.
• 4. Waste: On top of having a short lifecycle, there needs to be a way
to create less trash by making products useful again once they’ve
run their course. One way is to repair garments (i.e. mending holes
in jeans and replacing worn soles of shoes) while another
opportunity comes from using recycled materials in apparel.
• 5. Agriculture: Natural fibers like cotton are often grown using
pesticides and treatments that are harmful to the farmers, workers,
and wildlife in the area. There are now more options for organic
cotton, linen, and other fibers available, which also use less water
than the conventional growing methods. Plus, brands are looking at
being organic throughout the production process – not just the
growing of the crop, which is only the first step.
THE ANSWER TO THIS CRISIS :
SUSTAINABLE FASHION
Sustainable fashion can be defined as the
clothing, shoes and accessories that are
manufactured, marketed and used in the most
sustainable manner possible, taking into
account, both the environmental and socio-
economic aspects.
• Firstly introduced in 80s and 90s
• Mass production grew in an overwhelming way
• Concepts of organic and environmentally
friendly fabrics were introduced
• Shift was to encourage keeping pieces rather
than throwing them away
BRANDS THAT FOLLOW THE
PRINCIPLE OF SUSTAINABILITY
• Levi’S
• Alternative Apparel
• H&M Conscious
• People Tree
• Ka-Sha
• Patagonia
• Stella McCartney
• Eileen Fisher
• Uniqlo
• Doodlage
• Grassroot By Anita Dongre
THE GREEN STRATEGY
Green Strategy is an innovative and dedicated consultancy
firm that helps companies in the fashion and textile
industry develop, advance and communicate their
sustainability and circularity work more successfully.
THE CAPSULE WARDROBE:
REDUCE YOUR CLOSET TO 37 PIECES
• A capsule wardrobe is “a mini
wardrobe made up of really
versatile pieces that you totally
love to wear.” Each season
(spring, summer, fall, and
winter), you clear your closet
except for a set number of
pieces to be in your capsule
wardrobe.
• Your capsule collection is made
up of a combination of items
you already own and love to
wear, as well as new, quality
items that you can shop for
once a season.
THANK YOU

Sustainable Fashion

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Sustainable Fashion

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• The way fashion is produced and consumed

has been dramatically scaled and sped up in

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