Oral Presentation - Apple Case
Oral Presentation - Apple Case
Group members
Annette Cherry
Keisha Hinds
Annette Boney
Immogene Marshall-Weeks
Glendon Henry
Dakarai Louis
Objectives
● Summary of case
● Identify The external/competitive 5 forces acting within the environment
that Apple. Inc operates
● Identify The internal environment of Apple. Inc
● Evaluate the Vision, mission and business model of Apple. Inc
● Discuss the Apple. Inc SWOT analysis
● Give an analysis of Apple. Inc Finances and its Value chain
● Assess the existing competitive and corporate strategies
● Give Recommendations and Justification for Apple. Inc.
● Note; some of the information presented will be based on assumptions.
Apple: Background
Apple was founded in 1976 by then named CEO Steve Jobs and
college partner Steve Wozniak. In 1978, Apple became one of the
most rapid-growing companies in the U.S.A. by mid 1980s into
2000’s, Apple developed and produced a wide range of products.
Though, Apple suffers from several challenges and has a vision and
mission statement which is not concise , its marketing strategies
along with the development of over 300 retail stores distributed
locally and across the international seen has allowed the company to
make millions of dollars. Apple has managed to sustain its
competitive advantage over rival companies such as HP, XERON,
and IBM by a substantial margin.
Apple: Vision and Mission
Apple:Vision and Mission Analysis
● Customers
● Technology
● Philosophy
● Public image
● Employees
Apple: Business Model
VALUE PROPOSITION
POLITICAL/LEGAL ECONOMIC
● Import/Export Regulations
(New Markets) ● High propensity of people to spend
● Flexible Foreign Trade
● Change in consumption patterns
Policies (Operating in various
Markets) ● Exchange rates
● Environmental Laws (Health
& Safety practices) ● High profitability
Apple: P.E.S.T.L.E Analysis
SOCIO/CULTURAL
TECHNOLOGICAL
ENVIRONMENTAL
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Apple: External Environment (5 Forces)
Threats of Substitute Products are those products which meets the customer’s
needs from different businesses or industries (Hill et al, 2004). Various players in
the market that offer similar or alternative products to Apple.
Apple has options to go to more than one supplier in the music industry e. Warner. EMI,
Sony and Universal
Apple sells their products at high prices and are still able to maintain market share
Apple: External Environment (5 Forces)
“Refers to companies who are not currently competing but have the ability to if
they choose to” (Hill et al 2004:40)
Rival firms across the globe are getting better and better at quickly duplicating
Apple products and offering those newly enhanced products at lower prices.
Apple’s rivals are HP, Dell, Xerox, NCR and IBM
Apple: SWOT Analysis (Internal)
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
1.
Brand Name 0.10 3 0.30
2.
Company Image 0.10 3 0.30
3.
Profitability 0.15 4 0.60
4.
Innovations/Creativity 0.15 4 0.60
5
Products 0.10 3 0.30
WEAKNESSES Weight Rating Weighted
Key Internal Factor Score
Apple Dell HP
CFS Wts Rates Wtd. Rates Wtd Score Rates Wtd Score
Score
Liquidity Ratios
2010 2009
2010 2009
PRIMARY ACTIVITIES
INBOUND LOGISTICS
PRIMARY ACTIVITIES
OUTBOUND LOGISTICS
Products are sold globally, through its retail stores, online stores, direct sales force and
third party cellular network carriers, wholesalers, and value-added resellers.
Apple: Value Chain Analysis
PRIMARY ACTIVITIES
OPERATIONS
Trained and Talented persons involved in the manufacturing of products and services
PRIMARY ACTIVITIES
PRIMARY ACTIVITIES
SERVICE
PRIMARY ACTIVITIES
PROFIT MARGIN
Apple: Value Chain Analysis
SUPPORT ACTIVITIES
General Administration
● No Presidents of Divisions
SUPPORT ACTIVITIES
SUPPORT ACTIVITIES
DEFENSIVE STRATEGY
Strategic Alliances with major record companies with the cloud music
portfolio
Apple: CORPORATE STRATEGIES
DIVERSIFICATION STRATEGIES
INTEGRATIVE STRATEGY
INTENSIVE STRATEGIES
Differentiation
● Salamon M., (2000 ) Industrial Relations Theory and Practice 4th ed. Essex: Prentice
Hall
● David F, and David F., (2017) Strategic Management A Competitive Advantage
Approach Concepts and Cases 16th ed. Vivar Pearson
And That’s All Folks