Winzo is a social gaming platform launched in 2018 with headquarters in New Delhi. It was founded by Paavan Nanda and Saumya Singh Rathore and is now one of the most popular gaming platforms in India with over 75 million users. During the COVID-19 pandemic, engagement on Winzo significantly increased as people looked for at-home entertainment options. The company saw major increases in revenue and user base over the last fiscal year despite losses. Winzo has also created economic opportunities by employing thousands of micro-influencers and translators who can earn monthly incomes through the platform.
Winzo is a social gaming platform launched in 2018 with headquarters in New Delhi. It was founded by Paavan Nanda and Saumya Singh Rathore and is now one of the most popular gaming platforms in India with over 75 million users. During the COVID-19 pandemic, engagement on Winzo significantly increased as people looked for at-home entertainment options. The company saw major increases in revenue and user base over the last fiscal year despite losses. Winzo has also created economic opportunities by employing thousands of micro-influencers and translators who can earn monthly incomes through the platform.
Winzo is a social gaming platform launched in 2018 with headquarters in New Delhi. It was founded by Paavan Nanda and Saumya Singh Rathore and is now one of the most popular gaming platforms in India with over 75 million users. During the COVID-19 pandemic, engagement on Winzo significantly increased as people looked for at-home entertainment options. The company saw major increases in revenue and user base over the last fiscal year despite losses. Winzo has also created economic opportunities by employing thousands of micro-influencers and translators who can earn monthly incomes through the platform.
PRESENTATION I, RAJA NARASIMHA YADAV PRESENT ABOUT WinZO WinZO
Winzo was launched in 2018
It’s headquarter is in NEW DELHI This was founded by Paavan Nanda and Saumya Singh Rathore Paavan is the CEO and co-founder of WinZO ABOUT WinZO: The most popular social gaming and interactive
entertainment platform in India are WinZO.
Customizable and engaging gaming allows users to
have a good time.
The service is available in 12 languages, including
Hindi, English, Gujarati, Bengali, Marathi, and Bhojpuri,
and has over 75 million registered users. The WinZO platform handles over 2.5 billion
microtransactions each month over a portfolio of over
100 games in over six different formats. The Company sees a future where the platform can
provide a culturally suitable and joyful experience in
the Indian gaming sector, thanks to a unique micro- transaction-led monetization method. IMPACT OF COVID 19 In the era of coronavirus, away from the gloom and paranoia, lies the world of ‘quarantine and chill’, where people, who have confined themselves to their homes, are now finding ways to kill time. From playing music on their balconies to Instagramming dalgona coffee to digging up forgotten hobbies, people are doing whatever it takes for the days to pass. But, when it Comes to recreation in a gadget- ridden world, it is the smartphone games that take the sash. International games such as Houseparty and Psych have emerged as one of the most-played games during the quarantine period. In fact, their user engagement has reached a level that users are experiencing lags in the interface of Psych. In India, the season of gaming startups appears to be at its peak. In the wake of the covid-19 outbreak, online Gaming is picking up as a popular option for stay at home entertainment. We are seeing a significant uptick in downloads Of our app and the time spent and engagement in our online games has also increased. Confined within the walls of their homes amid the lockdown, people across all age groups are turning to gaming to break the monotony.
According to an AppAnnie report, published 17
March, there has been a strong growth in downloads of mobile Games in covid-19 affected markets WinZO increased its losses, which shot up by 1.9X from Rs 26.7 crore to Rs 51.36 crore during FY21. Despite of these losses, WinZO managed to improve its EBITDA margins due to the increase in its scale, which became –48.64% from –96.60%. Going by the unit economics, WinZO earned a rupee of revenue by spending Rs 1.51, which was an improvement from the previous fiscal when the company had to spend Rs 2.02 to earn the same. Revenue Breakdown WinZO's income surged by 287% from Rs 26.72 crore of revenue in FY20 to Rs 103.46 crore during FY21.
WinZO Revenue FY21 FY20
Verticals Revenue from INR 103.46 cr INR 26.72 cr Operations Other Income INR 1.66 cr INR 0.66 cr from Financial Assets It is mostly the multiplayer games such as Carrom, Ludo and Royal Battle that have seen a spike in users since the lockdown, where people appear to be playing more with their friends and family. “60% of the people who play our games come from the age- group of 18 to 25, mostly males. However, amid the lockdown, we see an increase in users from the age group of 25-35. A marginal increase in female traffic has also been observed Paavan Nanda, co-founder, WinZo Games told ET Digital
“The surge for us came suddenly. On the
weekend of March 15, there was a 3x increase in game plays and 30% higher traffic. As the country locked down, this grew every single hour,” Regarding REVENUE… • Becoming a professional gamer and
making a living as a gamer is no longer out
of reach. Talented gamers are highly sought after in the online gaming space, so focus on your skills, and your gaming could become a source of income. • Some of the influencers who grew with
Winzo and have now garnered over 10 lakh
subscribers earn anywhere between Rs 5 lakh and Rs 10 lakh a month Contribution to the ECONOMY Created JOB OPPURTUNITIES This made people earn easily just with a smartphone and some internet
"Two years ago, Winzo was working with 25,000
micro influencers who were earning approximately Rs 30,000-40,000 a month “.
As of date that number has grown to 1 lakh
influencers who are earning Rs 75,000 to Rs 1 lakh on an average per month. We expect the numbers to double, that is to become 2 lakh within the next one year and their payout is also expected to increase 2-2.5 times. "Two years ago Winzo was engaging with 300-400 translators. The number has now grown to be 7,000 translators across the country with Winzo adding 5 more languages and taking the number of languages to 12. We are expecting the number of translators to go up by at least 1.5 to 2 times in the next year or so. The translators earn Rs 35,000-50,000 on an average every month,“ - Rathore