G3 - Shannon-Weaver Com. Model
G3 - Shannon-Weaver Com. Model
Model of
Communication
What is Shannon-Weaver
Communication Model?
Noise
Feedback
7 Key Components
SENDER
ENCODER
The Shannon Weaver model starts with
the sender or “information source”. They The encoder is the
are the person (or object, or thing – any machine (or person)
information source) who has the that converts the idea
information to begin with. The into signals that can
information source starts the process by be sent from the
choosing a message to send, someone sender to the receiver.
to send the message to, and a channel
through which to send the message.
CHANNEL NOISE
The channel of communication is the Noise interrupts a
infrastructure that gets information message while it’s on the
from the sender and transmitter way from the sender to
through to the decoder and receiver. the receiver. There are
We sometimes also call this the two types of noise:
‘medium’. internal and external.
Components of
the Model
DECODER RECEIVER
The receiver is the end-point of the
Decoding is the exact opposite original Shannon and Weaver
of encoding. Shannon and model of the technical
Weaver made this model in communication process. This is the
reference to communication step where the person finally gets
that happens through devices the message, or what’s left of it after
like telephones. accounting for noise.
FEEDBACK
Feedback occurs when the receiver of the message responds
to the sender in order to close the communication loop. They
might respond to let the sender know they got the message or
to show the sender:
• Whether they got the message clearly without noise
• How well they understand the message