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    Lesson 4-Communication Models

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    Christine Mae Montes
    The document discusses several models of communication: 1) Aristotle's model includes sender, message, and receiver as the three basic elements. 2) Wendel Johnson's model focuses on physiological processes, including sensory stimulation, pre-verbal states, and transforming sensations into words. 3) Berlo's S-M-C-R model emphasizes the importance of psychological factors like the source, message, channel, and receiver. 4) Shannon and Weaver's model describes how a message originates from a source, is transmitted through a channel alongside noise, and is received. 5) Schramm's model stresses that communication requires feedback from the receiver for the sender's message to be fully received and understood.

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    Lesson 4-Communication Models

    Uploaded by

    Christine Mae Montes
    665 views19 pages
    The document discusses several models of communication: 1) Aristotle's model includes sender, message, and receiver as the three basic elements. 2) Wendel Johnson's model focuses on physiological processes, including sensory stimulation, pre-verbal states, and transforming sensations into words. 3) Berlo's S-M-C-R model emphasizes the importance of psychological factors like the source, message, channel, and receiver. 4) Shannon and Weaver's model describes how a message originates from a source, is transmitted through a channel alongside noise, and is received. 5) Schramm's model stresses that communication requires feedback from the receiver for the sender's message to be fully received and understood.

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    LESSON 4-COMMUNICATION MODELS

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    The document discusses several models of communication: 1) Aristotle's model includes sender, message, and receiver as the three basic elements. 2) Wendel Johnson's model focuses on physiological processes, including sensory stimulation, pre-verbal states, and transforming sensations into words. 3) Berlo's S-M-C-R model emphasizes the importance of psychological factors like the source, message, channel, and receiver. 4) Shannon and Weaver's model describes how a message originates from a source, is transmitted through a channel alongside noise, and is received. 5) Schramm's model stresses that communication requires feedback from the receiver for the sender's message to be fully received and understood.

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    665 views19 pages

    Lesson 4-Communication Models

    Uploaded by

    Christine Mae Montes
    The document discusses several models of communication: 1) Aristotle's model includes sender, message, and receiver as the three basic elements. 2) Wendel Johnson's model focuses on physiological processes, including sensory stimulation, pre-verbal states, and transforming sensations into words. 3) Berlo's S-M-C-R model emphasizes the importance of psychological factors like the source, message, channel, and receiver. 4) Shannon and Weaver's model describes how a message originates from a source, is transmitted through a channel alongside noise, and is received. 5) Schramm's model stresses that communication requires feedback from the receiver for the sender's message to be fully received and understood.

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    of 19

    LESSON 4:

    COMMUNICATION
    MODELS
    A model is widely used to
    depict any idea; thought
    or concept in a simpler
    way through diagrams,
    pictorial representations,
    etc.
    A. Aristotle Model of
    Communication
    It is the simplest model
    which states that there are
    only three elements
    involved in
    communication; sender,
    message, receiver.SPEAKER MESSAGE LISTENER
    B. WENDEL JOHNSON
    MODEL OF COMMUNICATION

    This model is primary


    physiologically based, not interested in
    attitudes, social situations, speaker
    skills, or message organization rather in
    describing the main elements of
    communication
    B. WENDEL JOHNSON
    MODEL OF COMMUNICATION
    1. Event or source stimulation, external sensory organs
    of the speaker; for example, a panoramic view, loud
    sounds, the scent of perfume.
    2. Sensory stimulation- hearing, seeing, smelling,
    tasting, and feeling.
    3. Pre-verbal neurophysiological state
    B. WENDEL JOHNSON
    MODEL OF COMMUNICATION
    4. Transformation of pre-verbal into
    symbolic forms
    5. Verbal formulations in final draft for
    overt expression
    B. WENDEL JOHNSON
    MODEL OF COMMUNICATION
    B. WENDEL JOHNSON
    MODEL OF COMMUNICATION

    5 stages of communication
    Stage 1: communication event
    Stage 2:  receivers stimulated ( s/he perceives it through
    their own   experience)
    Stage 3: certain bodily changes ( muscular tension)
    Stage 4: Stage three is translated into words
    Stage 5: Certain ones are selected and arranged into a
    pattern
    C. Berlo’s Model of
    Communication
    David K. Berlo, a communication theorist
    and consultant developed a model the named
    S-M-C-R model of communication in 1960
    in his book “The process of
    communication”. Berlo pointed out the
    importance of the psychological view in his
    communication model.
    S- SOURCE C- CHANNEL

    R- RECEIVER
    M- MESSAGE
    D. SHANNON AND WEAVER
    MODEL OF
    COMMUNICATION

    This is one of the earliest models of


    communication developed. Shannon,
    an acclaimed mathematician developed
    this communication model in 1947.
    Later with Warren Weaver, he
    perfected it.
    D. SHANNON AND WEAVER
    MODEL OF COMMUNICATION
    Shannon and Weaver’s model
    simply proposes that a message
    actually originates from the person
    who gets the thought or has the
    information.
    D. Shannon and Weaver Model of Communication
    The sender is also called the Source of
    information or the Information Source.
    The information then gets transmitted from
    the brain to the mouth and comes out as a signal
    which then reaches the recipient after joining
    hands with several noises and other disturbances.
    Information Source (Thought / message)
    ↓
    Transmitter (Brain to mouth) [Along with noise and distractions-external barriers]
    ↓
    Signal
    ↓
    Recipient (Receives the signal)
    ↓
    Final Destination (Finally gets the message)
    E. Schramm’s Model of Communication

    Wilber Schramm proposed the model of


    communication in 1954. According to this
    model of communication when a sender
    passes on the information to the receiver, the
    receiver must interpret it in the desired form
    the sender wants and give him the feedback
    or respond accordingly.
    E. Schramm’s Model of Communication

    Any communication where the


    sender does not get the feedback, the
    communication is not complete and
    thus ineffective.
    E. Schramm’s Model of Communication
    “EDUCATION IS THE MOST
    POWERFUL WEAPON WHICH YOU
    CAN USE TO CHANGE THE WORLD”
    ~NELSON MANDELA
    THANK YOU
    THANK YOU
    THANK YOU

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