INTEL WARCRAFT
Tippett Studio animated the mighty Ogrim Doomhammer into modern day Beijing for Intel China.
In collaboration with Legendary Entertainment, Tippett Studio partnered with Ogilvy Beijing for this multi-faceted advertising campaign that marries the fantasy of Warcraft with the high-powered technology of modern China.
With live-action sequences shot in Tianjin and Beijing, the spots feature a roaring Orgrim’s pursuit of a hapless Warcraft gamer through a bustling Chinese metropolis, including a life-sized set of an underground train station custom-built for the shoot.
Intel China Marketing Executive Chen Ling and Director Han Yan, famed for 2015 Oscar contender Go Away Mr. Tumor, worked on-set with Tippett VFX Supervisor Chris Morley and Executive Producer Paul Grimshaw to stage and oversee both practical and CG shots over a period of three weeks in Northern China.
The visual effects and animation work then continued at Tippett Studio in Berkeley, California, on an accelerated schedule to coincide with the film’s global release.
传奇电影公司,北京奥美,加卅蒂比特工作室联手制作「魔兽」
故事讲述倒霉的游戲玩家(刘昊然饰演),因用太旧的筆记电腦,
英特尔(中国)市场经理凌晨,与被提名奥斯卡「滚蛋吧!肿瘤君」
Executive Producer
Paul Grimshaw
VFX Supervisor
Chris Morley