Anyone can drown, no one should.

Every year nearly a quarter of a million people lose their lives to drowning, and almost 82 000
of them are children aged 1 to 14 years.

Drowning is sudden, abrupt, and shocking, with people often not realizing it's happening until it's
too late.

What leads to drowning often happens in just a few seconds:
A small child slipping unnoticed into a pond or pool on a sunny afternoon;
Feeling invincible after a few drinks and jumping into the ocean for a swim;
Accepting that one extra passenger on the boat, despite knowing it might capsize;
Deciding it's too much of a hassle to put on that lifejacket.

So much can happen in a single moment. But with the right awareness and actions, what happens
in those seconds can also be changed - for the better.

Campaign resources

View our campaign assets here