Aaron Ladd
Digital journalist
Aaron joined the WMBF News team in May 2018 by way of the prestigious University of Missouri School of Journalism. Originally from Stone Mountain, Georgia, Aaron is glad to be closer to the coast, warmer weather and his family.
Graduating with a Bachelors in Journalism with an emphasis in Sports Broadcast TV/Radio in 2018, Aaron is a proud member of the ‘Missouri Mafia’. While in school he worked as a reporter at KOMU 8, the NBC affiliate in Columbia, Missouri. Aaron is also a proud member of the National Association of Black Journalists and considers himself an 'NABJ baby', growing up around the organization and earning a scholarship in 2014.
Aaron is a die-hard Atlanta sports fan (Braves,Falcons, Hawks) still hurting from Superbowl LI. Going to games with his mom and dad as a child is what he believes helped fuel his passion for sports and storytelling.
Aaron is new to the Myrtle Beach area and is looking to take a few strokes off his short game. If you ever see him around don’t be afraid to say ‘Hello!’
League officials with the South Carolina High School League met via conference call Thursday, still working to salvage what remain of the 2020 spring sports regular season and playoffs.
It’s a crucial time of the month for those already impacted financially by COVID-19. Thursday signals the start of a new payment cycle for rental, utility and mortgage payments for many around the Grand Strand and Pee Dee.
One of Myrtle Beach’s largest golf management groups announced it’s closing the doors on eight area courses and furloughing the hundreds of employees in the process.
Grand Strand Health has a new plan to screen patients who believe they have the coronavirus.
Local officials are speaking out Thursday on the impact concerns surrounding the coronavirus are having on their local economies.
For those itching to get out of the house, the golf course may help you stay active while also maintaining your social distance.
On the heels of Horry County declaring a state of emergency, athletic officials at Coastal Carolina made a difficult decision Saturday.
Among those in the reaction zone are minor league baseball players. Minor League Baseball announced Wednesday the league and its 6,000 players would join the majors in delaying the start of the 2020 season.
Championship weekend is on the horizon for basketball teams around the Palmetto State with schools saying goodbye and wishing good luck to their respective teams.
Coastal Carolina University football’s spring session began earlier than usual and ended Thursday on the surf turf, naturally, with a splash.
The PGA Championship will return to South Carolina in 2021.
Students from all over the country are battling it out in Myrtle Beach this weekend at the FIRST Robotics Regional Tournament.
With less than 48 hours until the Palmetto State heads to the polls, young voters could provide democratic hopefuls with traction and a key primary victory.
Myrtle Beach police arrested seven people Friday following allegations that a local gentleman’s club operated as a brothel.
South Carolina Department of Transportation crews prepped the roads throughout the Pee Dee to make sure they were safe for drivers Friday morning.
A Grand Strand World War II veteran is having a birthday fit for a king.
It was a historical moment in Myrtle Beach on Friday.
Football season isn’t over just yet, the Chanticleers football team is back in action Thursday for an earlier than usual spring football session.
Early results of a new survey show more and more people are in favor of doing away with plastic bags in Horry County.
Members of the Coker University lacrosse team are paying homage to a late teammate Sunday.
With rumors circulating about the health of one of pillars of Coastal Carolina University athletics, officials issued a update into the condition of head baseball coach Gary Gilmore.
A 75-year-old Myrtle Beach woman has a lot to celebrate, after finally crossing the stage at graduation on Friday.
’My heart is so hurt’: Family of Hartsville nightclub victim pleads for stop to Pee Dee gun violence
Just days after losing a brother, cousin and son, one Hartsville family is speaking out Monday in hopes their loved one’s death will inspire change.
Troopers are still investigating Saturday after they say a driver hit and killed a pedestrian on Highway 544 overnight.
Eliminated by Auburn in the Atlanta Regional in 2019, the Chanticleers will have a completely new philosophy on the base paths in 2020.
A Grand Strand veteran has a reason to smile after receiving a donation to protect the roof over his head.
Some of South Carolina’s best young learners and leaders heard from a special guest on Friday in Myrtle Beach.
North Myrtle Beach residents have another reason to boast.
Clemson fans around the Grand Strand are ready for another national championship game and the possibility of winning a 30th straight game.
The man responsible for some of the world’s most popular golf courses, including The Dye Club at Barefoot Resort, has died at the age of 94.
Law enforcement from around the Grand Strand took a trip to Florence Thursday to pay proper respects to a fallen brother.
The Myrtle Beach sports tourism season is starting off 2020 with a home run.
As the sun set on the first day of 2020, many across the Grand Strand began working on their goals for the new decade.
Back and bigger than before, Myrtle Beach welcomes hundreds of visitors for a unique sporting spectacle.
Serving as an early season litmus test for some of the nation's best high school basketball coaches and players, the Beach Ball Classic returns to Myrtle Beach for the 39th season.
Coker University Men’s Basketball Head Coach Jarred Merrill is still in ICU after suffering a stroke in the team’s locker room before a game against the College of Charleston on December 8. The school took to Twitter this week to update the coach’s condition.
The latest region realignment proposal from the South Carolina High School League is making waves in Horry and Florence counties.
Fifty-six girls basketball teams from as far as California got an early-season litmus test on how they stack up with some of the nation’s best.
Since Coastal Carolina University made the switch to the Sun Belt Conference, the university has spent millions on upgrades and reportedly increased its game attendance by thousands, but empty stands remain.
It’s an annual tradition that brings a smile to students, players and coaches alike.
As you prepare for the holiday magic, the Myrtle Beach Fire Department has a simple message to make sure your home is safe.
Myrtle Beach’s undefeated season is no more. The Seahawks met their match in Saturday’s Class 4A state title game as the Wren Hurricanes tallied over 400 yards off offense in route to a 35-23 victory.
For the second consecutive season, the Dillon Wildcats fell short of the ultimate goal.
On the back of a dominant first half performance, the Green Sea Floyds Trojans smothered the Trojans from Ridge Spring-Monetta 28-6, claiming their second straight SCHSL Class A football title.
Anything can happen as three teams from around our area gear up for state championship games this weekend in Columbia.
Home for the holidays? You may be in the minority -- as local hotels say they’re booked solid this busy Thanksgiving weekend.
St. James tailback Malachi Butler is named Week 10′s Primetime Performer for a dominant performance in the Battle for 707.
Despite not winning a game this season, the Hemingway Tigers are just 24 hours away from hosting a first-round playoff game.
The recognition continues to roll in for Aynor’s senior quarterback Andrew Brown.
Another record week for WMBF Extra Point Primetime Performer comes to a close.
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