NIL deal extended, ‘Purchase Moore Hamann Bacon’ promotion returns for 2024 season

AMES, Iowa (KCRG) - The Iowa Pork Producers Association is bringing back its “Purchase Moore Hamann Bacon” promotional series for another football season to encourage Iowans to - as the name suggests - purchase more ham and bacon products.

The renewed NIL (name, image, likeness) deal features Iowa State Cyclones football players Myles Purchase, Tyler Moore, Tommy Hamann and Caleb Bacon in a series of episodic videos.

Players Alec Cook and Zach Lovett were also added to the campaign throughout its run. IPPA says they’ll also return to the campaign this year.

The first of the videos in this year’s campaign, called “Goodby, Tommy,” launched on Monday. It shows Hamann saying farewell to the group. His exit from the group comes after Hamann decided to leave the Iowa State Football program to focus on his engineering degree.

The video ends with the words, “to be continued...”

Our pork starting lineup is back!

It’s a new season filled with fun, pork and ISU players! We say goodbye to one and hello to others.

You never know who’s going to show up.#PurchaseMooreHammanBacon #EatPork #IowaPork #NewSeason pic.twitter.com/og9JziGZtr
— Iowa Pork Producers (@IowaPork) August 26, 2024

The IPPA said it plans to release new videos in the series on its Facebook, Instagram, X, and YouTube channels on Mondays at 10 a.m. over the next seven weeks.

The series will conclude on Oct. 7 - as the IPPA celebrates National Pork Month.

In a preview of what’s to come, the IPPA said other Cyclone students will get to participate in tryouts for the campaign to see if they fit into the "Purchase Moore Hamann Bacon” mantra.

The IPPA is also donating $1,000 worth of pork to food pantries chosen by the students who participate in the video series.

For the first video, donations are going to the following food pantries:

Food Bank of the Rockies in Denver, Colo., in the name of Myles Purchase
DMARC in Des Moines, Iowa, in the name of Tyler Moore
Interfaith Outreach & Community Partners in Plymouth, Minn., in the name of Tommy Hamann
Lake Mills Food Shelf in Lake Mills, Iowa, in the name of Caleb Bacon
Food Bank for the Heartland in Omaha, Neb., in the name of Alec Cook
Second Harvest Food Bank of Central Florida, in the name of Zach Lovett

The "Purchase Moore Hamann Bacon” videos first launched in September 2023 and went viral on social media, earning the players national attention. The campaign even won the Sports Business Journal’s award for Best NIL Deal of the year.

“The Purchase Moore Hamann Bacon promotion exceeded beyond our wildest dreams last year and we’re thrilled to partner with these student-athletes once again,” said Matt Gent, a pig farmer from Wellman, Iowa who also serves as president of the Iowa Pork Producers Association. “This campaign is such a fun way to encourage people to buy pork, bring some more recognition to these players, and to provide meals to families in need.”