Clearlake & TA Associates-Backed Precisely Signs a Definitive Agreement to Acquire PlaceIQ
Acquisition strengthens data integrity portfolio with location data for advertising, measurement, and attribution
Read the press releasePlaceIQ, a leader in location intelligence for the marketing and media space, was acquired by Precisely in 2022. The PlaceIQ portfolio is now part of the Precisely PlaceIQ product family, including PlaceIQ Audiences and PlaceIQ Movement.
Precisely is the global leader in data integrity software, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more about Precisely.
See why Precisely is the leader in data integrity.
Reach consumers in the right place at the right time. Deploy high-scale programmatic audiences based on real-world behaviors, and track performance using foot traffic patterns.
PlaceIQ solutions for audience reach and measurement are now part of PlaceIQ Audiences
PlaceIQ’s proprietary visitation data is now part of PlaceIQ Movement
Develop smarter marketing strategies and drive real-world consumer actions by using our proprietary visitation data to analyze consumer movement, on your own terms.
Build possibilities grounded in the most accurate, enriched data available.