Acceler8 Labs

With over one BILLION impressions served and $50 Million in generated revenue for our clients... we're just getting started 🚀 Thanks to our incredible team and amazing partners for joining us on this journey! Find out more at https://acceler8labs.com #performancemarketing #growthmarketing #trustedpartner

Influencer marketing booms as brands value authenticity, #TikTok rewards top creators, and LinkedIn launches an #AI ad tool. Read on for more! 🌟 Influencer Marketing's Surging Impact Brands are finally recognizing the value of influencer marketing and #UGC, integrating creators more deeply into their marketing strategies. This trend highlights the growing importance of authentic content in building better engagement when paired with a performance marketing strategy. Dive deeper into the trend https://archive.ph/rPWzM 🎉 TikTok Celebrates Creators Joining the 1 Million Club TikTok marks a significant milestone with the introduction of the '1 Million Club', celebrating creators who have surpassed a million followers on the platform. Much like YouTubes awards, this is a massive win for marketers looking for trusted top TikTok talent to collab with. Read more about this celebration https://lnkd.in/eKAMqKFQ 🚀 Evaluating Platform Performance for Brands Another new performance report had just landed: Meta and TikTok continue to be top choices for brand promotions, yet recent analysis suggests that Snapchat might become a more cost-effective option, especially for movie and TV promotions. Explore the findings https://archive.ph/E0i0y 🛠️ LinkedIn Launches AI Campaign Tool: LinkedIn is finally rolling out its own AI-driven campaign tool aimed at optimizing ad performance like Meta and Google before them. How will their offering help (or hinder) #B2B brands on the platform as they adjust their strategy? Read more https://lnkd.in/erfcnWYv 📱 Meta's Strategy to Sidestep Apple's Ad Fees Meta offers clever tactics for #SMB advertisers to bypass Apple's hefty fees on in-app purchases, providing a potential cost-saving strategy that could ALSO enhance ad spend efficiency. Learn how to avoid these fees https://lnkd.in/eErqDZS6 🖼️ Stay Updated with Social Media Image Sizes It's that time again: Hootsuite's latest guide on social media image sizes ensures your visuals remain sharp and engaging across all channels. Keeping up with these updates is crucial for maintaining the look and feel of your brand on the ever changing social platforms Check out the guide https://lnkd.in/giM7dAR 🎮 FarmVille's Impact on the Modern Internet As you head into your weekend, unwind with FarmVille's 15th anniversary and explore how this iconic little game influenced the very landscape of internet culture and online interaction. Dive into the history https://lnkd.in/e_wGp_47 📩 For more insider marketing news and strategy, subscribe to our newsletter! https://lnkd.in/eyQsFS7Z

We're #hiring a new Paid Social Specialist in Canada. Apply today or share this post with your network.

#PrimeDay is 7 Days away! The countdown to E-Com's biggest summer sale starts now...are you ready? Read this week's #AdInsider to find out!

#PrimeDay is 7 Days away! The countdown to E-Com's biggest summer sale starts now...are you ready? Read this week's #AdInsider to find out!

🚀 We're Hiring! The award winning Acceler8 Labs team continues to grow. Join us as a Paid Social Specialist, apply now: https://lnkd.in/esFTUQUZ #PaidSocial #WereHiring #MetaAds

Meta’s X competitor hits 175m users and readies ads, while X revamps their own ad strategy and Google preps an all new Analytics update. Click below for more ⤵️ 🎉 Threads Hits 175 Million Users In First Year Threads, Meta's X challenger, celebrates its first anniversary with 175 million monthly active users. Despite initial growth struggles, Meta has turned Threads into a success. However, social media expert Matt Navarra notes Threads feels "plastic" compared to X's unique vibe. As Threads contemplates adding ads, the challenge will be maintaining user engagement without driving them away. https://lnkd.in/eeG-ZRvD 📊 X Introduces Ad Academy & Analytics Improvements X (formerly Twitter) has launched the X Ads Academy, offering educational resources to optimize ad campaigns. X has also previewed enhancements in ad analytics, promising more detailed insights and better performance tracking. These upgrades aim to empower advertisers with updated tools needed to maximize their impact on the platform. Discover more about X's ad improvements. https://lnkd.in/eJzSuffE 📽️ Instagram Reels Gains Ground A new survey reveals Instagram Reels is catching up to TikTok and YouTube in the short-form video space, showing significant growth in user engagement and preference. Advertisers may need to consider splitting their budgets with this new information to maximize reach and engagement. Explore the findings https://archive.ph/IKMfB 🎥 YouTube's 2024 Trends Report: The Power of Fandom YouTube's latest trends report highlights the value of fandom in driving engagement and brand loyalty. Key findings include the influence of passionate communities and the role of creators in fostering deeper connections with audiences. Dive into the full report. https://lnkd.in/emb3tbvK 🔮 What's Next for GA4: Insights from Google Analytics Director Steve Ganem, Product Director of Google Analytics, shares what's ahead for GA4. Key updates include enhanced data integration capabilities, improved user interfaces, and new features for more granular analytics. These advancements are set to provide businesses with deeper insights and more actionable data. Get the full scoop on GA4's future. https://lnkd.in/eWd8XffN LinkedIn's New Ad Tactics: Boost Your Campaigns 🔍 LinkedIn has unveiled new ad settings and tactics designed to enhance targeting and campaign effectiveness. These updates include advanced segmentation and improved ad formats, aimed at delivering higher engagement rates for B2B marketers. https://lnkd.in/gBKCK6Ac For more digital marketing news, subscribe to the #AdInsider - https://lnkd.in/eyQsFS7Z #DigitalMarketing #Ecommerce #DTC

Our latest #newsletter is here! This week, our co-founder Uzair Chutani shares his insights into #DigitalMarketing's "Next Big Thing"... ... plus Perplexity's buzz keeps building, Gen-Z might have broken the marketing funnel (again) and we share some insider info on using #Meta Ad Library to learn from your competitors. Read on!

🚀 This Week's Roundup: TikTok takes on Amazon's Prime Day, Google Ads gets an overhauls and X bets big on the Olympics in this week's round-up. Read all the news you need to know below ⤵️ 🛍️ TikTok's Prime Day Battle Begins Ahead of Amazon's Prime Day, TikTok is launching its 'Deals For You Days' on July 9. The event features live shopping, content challenges, and deep discounts from major brands like L’Oréal and Zwilling USA, showcasing TikTok's evolving e-commerce ambitions. Read more about TikTok's big move https://lnkd.in/ejTwJ_9H 📢 Google Ads Unveils Major Redesign in August Google Ads is set for a major overhaul this August, introducing a user-friendly interface designed to enhance campaign management and user experience. The update aims to streamline operations and provide more intuitive controls, helping advertisers efficiently manage campaigns and achieve better outcomes. This change reflects Google's commitment to improving usability and functionality, keeping pace with the evolving needs of digital marketers. Get a sneak peek of the new Google Ads interface https://lnkd.in/gzn6J3xf 🎥 YouTube Tests 'Hype' to Enhance User Engagement YouTube is experimenting with a new feature called 'Hype' to boost viewer engagement. This tool allows content creators to enhance their videos with interactive elements, aiming to keep audiences more engaged and invested in the content they consume. Explore YouTube's latest experiment https://lnkd.in/edkPmyB7 🏟️ X Highlights Olympics Advertising Opportunities X (formerly Twitter) is leveraging the Olympics to offer brands unique advertising opportunities. As the excitement builds, X is positioning itself as a prime platform for real-time engagement around major sporting events. Read more https://lnkd.in/g5FyuwRg 🥇 Programmatic's New Role in the Olympics The latest advancements in programmatic advertising are opening up more avenues for brands to engage with the Olympics audience, promising precision targeting and enhanced reach. Learn how https://lnkd.in/ebHp_WkG 🛒 Bonus: Prime Day Playbook by Acceler8 Labs Get ready for Amazon Prime Day with Acceler8 Labs' strategic playbook. Dive into essential tips and strategies to maximize your sales during one of the biggest shopping events of the year. Explore the playbook https://lnkd.in/ezHxP7Mp

🔥 Hot Off The Press! Acceler8 Labs essential #PrimeDay playbook has arrived in this week's #AdInsider newsletter with even MORE must-see strategy inside. Read on! ⤵️