Companies make a festive start with innovative gifts
Gifting is central to festive tradition, and companies believe that it fosters stronger relationships with employees and external partners, increasing the return on investment, say experts.
Synopsis
Many companies have focused their festive giving on their employees. Says Arvind Prabhakar , Founder & CEO, GyFTR , a digital gift card firm "with companies having seen salary cuts and job losses, there is a need to gratify their own employees."
Indoor plants, bio-degradable seed pots, paper, digital gift cards, and health bars: Corporate gifting is back after a bad two years, but with a twist. Sustainability is a dominant theme, as corporates -- including some startups and pharma companies -- aim to send a positive message with each such gift. With positive lifestyle choices becoming the new normal, gifting is also looking at healthier and environmentally friendly ways of contributing
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