What's in store for retail, consumer firms in 2024: A mixed year with pockets of growth, challenges

Getty Images

Synopsis
Rural demand is likely to be sluggish, but the luxury segment will continue to boom this year as well. Super apps may finally take off in India in 2024. Internet commerce will continue to grow in double digits, while quick commerce will see at least 20% growth, but profitability will remain a challenge.

The year 2023 was considered largely a good one. It was the year when the Covid-19 pandemic was finally declared over, officially. Most retail and consumer sectors, despite some headwinds, had a good year. Now let’s weigh what 2024 has in store for retail and consumer-centric companies. Demand likely to remain steady but strained The big question on everyone’s mind is how the rural consumer is going to shape demand in 2024. Most commentaries by

( Originally published on Jan 24, 2024 )