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FMCG

There’s plenty of juice: RAW Pressery gains speed after fire sale to fellow Sequoia firm

There’s plenty of juice: RAW Pressery gains speed after fire sale to fellow Sequoia firm
There’s plenty of juice: RAW Pressery gains speed after fire sale to fellow Sequoia firm
Image credit: Raw Pressery via Facebook

Synopsis

After Wingreens Farms acquired RAW Pressery in a fire sale, the super-premium juice brand has been hitting record monthly sales, say executives of both firms. While RAW Pressery is a key piece in Wingreens’ larger plan to become a consumer titan, their common investor Sequoia is looking to breathe new life into its FMCG investment portfolio in India.

In the hit American TV series Mad Men, which follows the lives of a group of US advertising executives in the 1950s, protagonist Don Draper’s strongest suit is endurance. Over seven seasons, his agency is bought, sold by, merged with, broken away from, and absorbed into several bigger (and smaller) ad agencies. But for a few rough patches, what shines through is Draper’s talent and its demand from his clients. The final episodes have him
( Originally published on May 13, 2021 )
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The Economic Times