Wow! Momo is ready to take on global QSR biggies like KFC and Domino's with the humble street food.

A crowd outside a Wow! Momo store during its launch in Puri, Odisha, in May 2018; courtesy of Wow! Momo via Facebook

Synopsis
Kolkata-based Wow! Momo, founded in 2008, has come a long way. Today, the company has 300 outlets operational in the country across 15 cities. From bringing street food to the QSR business and raising USD23 million from Tiger Global, the brand is now also considering B2B operations in addition to its B2C retail chains.

"You learn a lot about someone when you share a meal together," said late American celebrity chef Anthony Bourdain. Indians love to bond over food — especially during those post-work gathering to satiate street-food cravings along with a cup of hot tea. Majority of these road-side snacks are pocket-friendly with a menu price of as low as INR20 a plate. The unorganised street-food market in India is so vast and diverse that every city has its own