3 insights to kick-start your day, featuring Maruti’s Jimny price cut

A deep cut This just happened. Maruti introduces a new version of the Jimny. Hidden in plain sight. Maruti has faced one of its worst product launches in recent memory with the Jimny. Launched just in June 2023, the SUV has seen sales falling off the cliff. Rather than giving a discount directly, Maruti has added an accessory kit worth INR 25,000 and introduced a “Thunder Edition” only for December. This has been accompanied with a price cut,