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Ed-tech

Inside LEAD schools’ model that cracked K-12 ed-tech and B2B in one shot

Inside LEAD schools’ model that cracked K-12 ed-tech and B2B in one shot
Inside LEAD schools’ model that cracked K-12 ed-tech and B2B in one shot
Teacher during a class in Lead school; image courtesy: Lead School.

Synopsis

Addressing three key challenges — admissions, administration, and academics — LEAD has built a network of around 3,500 schools. Its modus operandi starts with classroom transformation, followed by upgrading school operations, and rounded off with improved monitoring. Better learning outcomes, which lead to better word of mouth, drive further growth.

K12 ed-tech has been in the news for many reasons in 2022, not all the reasons being the right ones — from the limited share of wallet and time even as schools resume operations, to high acquisition costs, and even in some cases to allegations of mis-selling. While some of the most-funded ed-tech companies in the K12 space have explored B2C models for fast growth, there are a few that have stayed focused on a B2B model, working with and within
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The Economic Times