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    Hidden figures: From dance to yoga, India’s ‘soft sector’ exports remain invisible

    Synopsis

    India has an eclectic range of unique services to offer in exports which go beyond IT or ITeS. But while there is a ton of talent, these are not pushed aggressively enough. How can reinvention be the name of the game?

    Every day at 9:30 pm, Delhi-based yoga trainer Jatin Bhardwaj logs into a video-calling app to teach body alignment poses to his clients in London. Bhardwaj has been training overseas clients for three years.“I have clients in London and Singapore,” says the 32-year-old yoga practitioner who is a certified instructor in Ashtanga Vinyasa and Hatha yoga from Vinyasa Yoga Ashram in Rishikesh. Apart from these online classes, he says his clients
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    The Economic Times