POPCOINS
Ecommerce firm Pop raises $2.4 million funding from India Quotient, others
Ecommerce firm POP closed a $2.4 million seed funding round led by India Quotient. They received approval as a Third-Party Application Provider from NPCI for UPI payments via the POPclub app. The funding will expedite initiatives including the POP UPI service for earning POPcoins. Bhargav Errangi aims to make POP the go-to platform for payments and shopping for young Indians.
Ecommerce firm POP to launch marketplace for D2C brands with its own UPI
The company said it aims to build this D2C marketplace via a no-frills approach, enabling brands to benefit from deeper data and insights as well as POPcoins.
Strong need for a reward currency for direct to consumer brands: e-Commerce enabler POP
e-Commerce enabler POP anticipates expanding its rewards coin user base to 8 million by the end of the next year, up from the current 1.5 million. The company plans to achieve this through new launches of e-commerce marketplace and payment instruments, with over 1,000 brands expected to issue and allow redemption of POP coins on their e-commerce websites by the end of 2024.
Ecommerce enabler POP to onboard 500 brands by March 2024
With POPcoins, consumers can overcome the confusion of unstructured loyalty programs and earn and shop across brands on the POP network using POPcoins.
