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![Kishore Chhabria's whiskey brand Officers Choice now No. 1](https://img.etimg.com/thumb/msid-13002224,width-100,height-75,resizemode-4/industry/cons-products/liquor/kishore-chhabrias-whiskey-brand-officers-choice-now-no-1.jpg)
Kishore Chhabria's whiskey brand Officers Choice now No. 1
Allied Blenders & Distillers (ABD), the fledgling spirits company owned by Chhabria, is now changing strategy as it tries to reduce dependence on a single brand - Officers Choice.
Sale of premium whisky grew 19.5% in 2010
The young demographic and expanding disposable income of the Indian consumer is driving the growth of spirits today.
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