ROI
ET Catalyse Episode 03: ROI and other marketing jargons decoded
Some say that for every rupee spent on marketing these days, there should be a return of five rupees in terms of business generated. But then as John Wanamaker famously stated in early 20th century - “Half the money I spend on advertising is wasted; the trouble is I don't know which hal...
Is the OTT experiment paying off? Kajol & Ajay Devgn say audiences have evolved, ROI depends on quality content
The power couple of Bollywood, Kajol and Ajay Devgn shared their opinions on the growth of OTT (over the top content) platforms in India at the India Economic Conclave 2019. They were of the opinion that the ROI (return of investment) depe...
Returns from which investments have beaten inflation?
Ignoring or underestimating the effects of inflation on your investments can be a a big risk to achieving your financial goals. This is because over the long run it can eat into your returns. Here is a look at the inflation-adjusted returns of different asset classes. Watch now.Returns from which...
In conversation with Google's Jason Spero
Jason Spero, VP, Global Performance Solutions, Google, talks to Brand Equity about how marketers the world over are looking to exploit the 24x7 connectivity of mobiles in reaching out to consumers.In conversation with Google's Jason Spero
Rio Tinto approaches Tata Steel for joint bid for Riversdale
Rio Tinto approaches Tata Steel for joint bid for Riversdale
