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    VICCO VAJRADANTI

    Bigg Boss OTT garners 400 million video views

    According to Viacom18, the entertainment IP has earned itself a prime position among advertisers owing to its reach and unique engagement options. Anchored by the popularity of the show and its OG host, Salman Khan, a diverse set of brands have joined as sponsors for JioCinema’s Bigg Boss OTT.

    Getting tech to help: What is Marketing Automation

    Marketing automation is a process automation of repeated tasks done in our marketing efforts. So all in all marketing automation is about defining your customer journey & interacting with him one to one giving full personalised experience to every visitor.

    The most captive audience for brands may be at cinemas

    According to the report, almost 57 per cent of the total population are cinema-goers who watch movies in theatre at least once in six months.

    Vicco Laboratories rolling out shaving creams, face washes other products to target young consumers

    The family-run company will also roll out over-the-counter Ayurvedic medicines, Sanjeev Pendharkar, Vicco Laboratories director, said.

    Sanjeev Pendharkar, the grandson of founder KV Pendharkar, says the company will grow on its own and the family will continue to run the business .

    Vicco Turmeric and Vicco Vajradanti, once marquee ayurvedic skincare and oral care brands, are up for sale, three officials with direct knowledge of the development said.

    The Economic Times
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