McCann Paris

Introducing our “Provocateur de Confiance” campaign for Franck Provost salons, a groundbreaking collaboration that redefines beauty and self-assurance. 💇♀️ "As a hairstylist, I can see that it's increasingly difficult for women to take a moment for themselves, even though these moments are so beneficial. When they leave the salon, I see them rejuvenated, more confident, ready to tackle any challenge. Being a confidence instigator is the beauty of our profession. It's what we strive to bring every day at Franck Provost salons," says Fabien Provost, Artistic Director of the Provalliance group. #ProvocateurdeConfiance #McCannParis #FranckProvost CREDITS Creative team: julien calot – Axel Didon – Joseph Dubruque – Raphael Stein – Ting FU Account Team : Hélène Berekbaum De Prins – Kristell POTIER– Solène Metivet Project Manager: Fatimata Ba  Photographer / Director : Nicolas Valois  Production and Post Production: CRAFT Producers: Juliette Vignerot Martin - Anne-Claire Cellard Post Producer: Charles Branco Post production / Sound: X-Track Post production / Print: Cathy Argaz – Gilliane DANIEL Music: Carmen - Bizet Rights: Caroline Delvincourt, Melanie Lochon A l’issue du compétition organisée par PITCHVILLE Stéphanie Pitet Marie charlotte LONGUEVILLE

At McCann Paris, we're at the forefront of the evolving luxury and beauty landscape. Our team recently shared groundbreaking insights at the Female Quotient #CannesLions2024 #EqualityLounge, shedding light on the $1.5 trillion luxury industry's pivotal changes. Proud to see our own experts leading the conversation: ▪️Nadia Tuma-Weldon, Head of Luxury Strategy and Insights. ▪️julien calot, Chief Creative Officer. Alongside industry leaders from Vogue Business and Pinterest, we explored strategies to elevate brands in this premium space. At McCann Paris, we're not just observing the luxury revolution – we're shaping it. #LuxuryMarketing #CannesLions2024 #McCannParis #BeautyAndLuxury #GlobalAdvertising

Nice kick off for #McCannParis and L'Oréal Paris at Cannes Lions International Festival of Creativity with 6 shortlists for the “Worth it Resume“ 👏 💁♀️ 🥂 Check out our work on our hashtag #MWCannes website here: https://mwcannes.com/work/ #CannesLions2024 #McCannParis #McCannWorldgroup #TruthWellTold #LorealParis

Nice kick off for #McCannParis and L'Oréal Paris at Cannes Lions International Festival of Creativity with 6 shortlists for the “Worth it Resume“ 👏 💁♀️ 🥂 Check out our work on our hashtag #MWCannes website here: https://mwcannes.com/work/ #CannesLions2024 #McCannParis #McCannWorldgroup #TruthWellTold #LorealParis

Very thrilled to share with you that Cedric Astrella will be part of the Cannes Lions International Festival of Creativity jury this year. Congratulations! 👏

This is no mere commercial - it's a tour de force of storytelling daring. Buckle up as Jake Gyllenhaal sweeps you into the exhilarating world of Luna Rossa in an audacious documentary spectacle. We didn't just capture the iconic franchise's spirit, we embodied it. This isn't a fragrance ad you'll passively consume - it's an atmospheric odyssey you'll experience with every sense captivated. Embracing Luna Rossa's unflinching spirit, we boldly ventured beyond the boundaries of traditional branded content. The result? An immersive mini-epic as invigorating as plunging through crashing waves aboard the legendary sailboat. Prepare for adrenaline-charged cinema that will challenge your perceptions and leave you craving the thrill of the open ocean. Join us in shattering convention and unleashing a soul-stirring tide of daring entertainment. Discover the full documentary starring Jake Gyllenhaal for Prada | Luna Rossa Ocean Le Parfum : https://lnkd.in/eAMWvcr7 Charlotte Franceries: CEO, Co-President & EVP Global business leader julien calot : CCO Mathieu Vieille : Luxury business manager Thibault Blacque-Belair : McCann Production Manager Matthieu Tombarelle : Producer Tatiana Vollant (Poux-Kalnoky) : Account Director Julia MERPILLAT : Senior Account Executive Carmen Sáenz de Tejada Vázquez : Art Director Mia S. : Redactor Laurianne Freguin : Post Producer NDVD : Nicolas Davenel and Vanessa D. PHANTASM : Olivier Muller : Executive Producer Ségolène Vial : Line producer Léa Reanaivojoelina : Junior Producer Marthe Esther Heitner, Victoire Bouchayer : Coordination Maxime Dabel : Head of Post Production Kim Walling-Phoung : Post-producer Milo Benameur: Assistant Post Producer Prada Beauty : Yann ANDREA : Global Brand President - Prada Beauty Florian DAMEZ : International Marketing Director - Prada Beauty Justine Roche : Fragrance Group Manager - Prada Beauty Licy Anidjar : Fragrance Project Manager - Prada Beauty

We’re thrilled to announce that our initiative with Junge Helden e.V., #Optink the organ donor tattoo, has been recognized by the The Webby Awards in two categories: Social: Health & Wellness Social: Public Service & Activism A huge shoutout to the +1,000 artists who supported the cause and the +7500 individuals who got inked, potentially saving +52,500 lives. Together, we're making a profound impact on organ donation awareness and saving lives. 👉 Find a tattoo studio near you: https://lnkd.in/eVQsaHEj 👉 Get inspired: https://lnkd.in/gbMXCK72 McCann Paris Weber Shandwick McCann Germany  #Health #Wellness #Webby #Social #OrganDonation

We're proud to share that "Pico vs Carbon Monsters" - the 1st augmented reality game in the cereal category for Chocapic - has been awarded a Webby Honoree in the "Best Use of augmented reality" category. An interactive game that teaches the right gestures in a fun way. Congratulations to the whole team: Cedric Astrella, Clément Le Bars, Philippe Puech, Duc-Huy Tran, Brewster Creative Studio Florence Durr, Nestlé The Webby Awards

We're proud to share that "Pico vs Carbon Monsters" - the 1st augmented reality game in the cereal category for Chocapic - has been awarded a Webby Honoree in the "Best Use of augmented reality" category. An interactive game that teaches the right gestures in a fun way. Congratulations to the whole team: Cedric Astrella, Clément Le Bars, Philippe Puech, Duc-Huy Tran, Brewster Creative Studio Florence Durr, Nestlé The Webby Awards

During my second semester of freshman year in college at NYU Stern, I was put on academic probation. I managed to pull a GPA under 1.0. It was a combination of too much partying and way too much ego that these four classes I was taking were “easy.” It took me the remaining three years of college to make up my grades to just barely graduate on time. This “failure" left quite the imprint on me. That mistakes can be corrected, but not overnight. That change and transformation take time. And that humility, hard work, and confidence have to work together. I share this because research shows 81% of women feel more pressure not to fail than men and the systemic notion that while men are raised from childhood to be brave, girls are raised to be perfect. I’m partnering with L’Oréal to share my story of the failures and my deep belief that failures are a critical component of successful careers. Nearly 10 years later, I graduated with an MBA from NYU Stern (they actually let me back in!!) and my education has been a cornerstone of my career. Exactly as my Tawianese parents said it would be. In fact, this week, I’m heading to both NYU and Columbia to do fireside chats with Young Mi Park. It’s so important to share our failures and our successes so I call on all the women in my life to also share their failure stories to show how each failure is a lesson to a better, more successful future. #worthitresume McCann Worldgroup McCann Paris https://lnkd.in/ebrNyTxV