Inside PVR's new playbook to grow in the middle of a pandemic

Inside PVR's new playbook to grow in the middle of  a pandemic

Synopsis

A top PVR official said that while it will continue to scout for the right properties and sign long-term leases with the developers for marquee real estate as per the current business model, the company has also had a serious relook at the business over the last two years and came up with an asset-light approach.

For the first time since its inception, multiplex industry leader PVR is looking at asset-light and franchise owned company operated (FOCO) models to expand screens across India. A top PVR official said that while it will continue to scout for the right properties and sign long-term leases with the developers for marquee real estate as per the current business model, the company has also had a serious relook at the business over the last two

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