Retail

Consumer-centric companies invest in own websites as traction increases since pandemic

Consumer-centric companies invest in own websites as traction increases since pandemic
Agencies

Companies are increasingly investing in setting up and marketing company owned websites.

Synopsis

Companies like Marico, Haldiram, Whirlpool among others launched web stores during the lockdown period and continue to invest in them as they witness significant growth.

By , ET Bureau
4 mins read,
Prompted by the pandemic, consumer facing companies are increasingly investing in setting up and marketing company owned websites as traction on their websites have increased significantly since the pandemic. Companies like Marico, Haldiram, Whirlpool among others launched web stores during the lockdown period and continue to invest in them as they witness significant growth. "..we have seen a significant growth on the platform, particularly

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