How shrinkflation spiced up a snack maker's fortunes
In the first quarter of FY23, the company reduced the grammage per pouch offered in its most popular SKUs priced at ₹5 and ₹10 packs.
Synopsis
Leading FMCG companies such as HUL, Dabur and Britannia have in the past passed on the increase in raw material costs to the consumer by selectively reducing the grammage of their products.
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