Quick Commerce vs E-Commerce: The need for speed in retail

Blinkit, Zepto, and Swiggy’s Instamart seem to have alarmed the e-commerce OGs Amazon and Flipkart as quick commerce is not just about onions and tomatoes now. There’s a lot more added to the cart! While shopping for groceries, you can also add jewellery, cosmetics, clothing, and toys to your basket. And all this in just under 15 minutes. So, can quick commerce take on the e-commerce behemoths? Mugdha Variyar and Shabori Das discuss with Zepto CEO Aadit Palicha. Also listen in for analysis from Devangshu Dutta, Founder, Third Eyesight Retail Consultant. Tune in to The Morning Brief podcast!