The commerce of concerts: All play no profits?

The Indian music festival scene is booming. The total number of attendees increased 80% over the last year to 13.5 million in 2023. Despite this growth, organisers face financial challenges. But then if the organisers are not making any money then who is? What is the commerce of music concerts? Listen to host Shabori Das in the latest episode of The Morning Brief podcast as she tries to understand the economics of running a music festival in India with Karan Singh, CEO, Sunburn Festival, Jairam VG, Founder, Hyperlink Brand Solutions, Jay Shah, VP, Mahindra Blues, and Dhruva Patodia, Founder, Sort My Scene. Tune in!