Austria is offering free public transportation for a year - if you get a tattoo first
ET Online
Synopsis
"This promotion gets under your skin.⚡️ Carry environmental protection with you and have one of our KlimaTicket motifs tattooed on @electricloveaut 2023," klimaticket said in an Instagram post.
By ET Online
Last Updated:
Austria has come up with an unconventional approach to promote eco-friendly commuting. The country is offering a year of free public transportation to individuals who are willing to get a tattoo of their local travel pass, known as KlimaTicket.
However, there's a catch. "If you are one of the first three courageous people to have your logo or a KlimaTicket engraved, you will receive a KlimaTicket valid for one year," the post added.
Launched in October 2021, KlimaTicket aims to encourage people to opt for public transport as a greener alternative to private vehicles. According to the Organisation for Economic Co-operation and Development (OECD), road transport stands as the biggest contributor to carbon emissions, and Austria is determined to slash private car usage by 16% before 2024.
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This summer, a popup tattoo shop has emerged at various events across Austria, displaying a banner that carries the message, "Action that gets under your skin." Despite initial skepticism and humorous reactions from some quarters about the idea of permanent body alteration for the sake of transportation, six individuals have already embraced the offer, as reported.
Austria's climate minister, Leonore Gewessler, lent her support to the campaign, even if symbolically. During the Frequency Festival, she sported a temporary tattoo that read, "Gewessler takes the lead." However, this innovative scheme has garnered mixed reactions, with both applause and concern being expressed in the comments section of videos posted about the campaign.
Addressing the criticism, Minister Gewessler clarified that the tattooing process is conducted carefully, only for those aged 18 and above, and solely during daylight hours. She also noted that many of those who have shown interest in this initiative already possess tattoos. Despite her assurances, some notable voices, including Henrike Brandstötter, a lawmaker from the NEOS party, have criticized the initiative. Brandstötter conveyed her viewpoint through a translated post that denounced the idea of offering money for advertising space on people's skin.
While the campaign has certainly sparked debates and discussions, its underlying goal remains rooted in encouraging eco-conscious commuting habits. The intersection of environmental concerns and creative marketing strategies has made Austria's KlimaTicket tattoo initiative a topic of global interest.
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"This promotion gets under your skin.⚡️ Carry environmental protection with you and have one of our KlimaTicket motifs tattooed on @electricloveaut 2023," klimaticket said in an Instagram post.However, there's a catch. "If you are one of the first three courageous people to have your logo or a KlimaTicket engraved, you will receive a KlimaTicket valid for one year," the post added.
Launched in October 2021, KlimaTicket aims to encourage people to opt for public transport as a greener alternative to private vehicles. According to the Organisation for Economic Co-operation and Development (OECD), road transport stands as the biggest contributor to carbon emissions, and Austria is determined to slash private car usage by 16% before 2024.
(Join our ETNRI WhatsApp channel for all the latest updates)
This summer, a popup tattoo shop has emerged at various events across Austria, displaying a banner that carries the message, "Action that gets under your skin." Despite initial skepticism and humorous reactions from some quarters about the idea of permanent body alteration for the sake of transportation, six individuals have already embraced the offer, as reported.
Austria's climate minister, Leonore Gewessler, lent her support to the campaign, even if symbolically. During the Frequency Festival, she sported a temporary tattoo that read, "Gewessler takes the lead." However, this innovative scheme has garnered mixed reactions, with both applause and concern being expressed in the comments section of videos posted about the campaign.
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Addressing the criticism, Minister Gewessler clarified that the tattooing process is conducted carefully, only for those aged 18 and above, and solely during daylight hours. She also noted that many of those who have shown interest in this initiative already possess tattoos. Despite her assurances, some notable voices, including Henrike Brandstötter, a lawmaker from the NEOS party, have criticized the initiative. Brandstötter conveyed her viewpoint through a translated post that denounced the idea of offering money for advertising space on people's skin.
While the campaign has certainly sparked debates and discussions, its underlying goal remains rooted in encouraging eco-conscious commuting habits. The intersection of environmental concerns and creative marketing strategies has made Austria's KlimaTicket tattoo initiative a topic of global interest.
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