Hamara gaon, hamara digital push

Hamara gaon, hamara digital push
Agencies

Synopsis

While smartphone adoption among low- and moderate-income (LMI) communities is growing, usage is limited to social media and messaging apps. This indicates that critical challenges continue to hinder the use of digital payments for close to 1 bn LMI people, especially women and people from marginalised communities.

Digital payments are no longer restricted to urban India. Rural India is catching up fast, backed by GoI's investment of nearly ₹650 mn to promote digital financial services in rural areas. However, of the 954 mn registered smartphone users in 2022, only 300-350 mn - primarily young and urban users - use UPI for P2P or P2M payments and transfers. While smartphone adoption among low- and moderate-income (LMI) communities is growing, usage is

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