ET Commentary

Value lies as much in the hand as the bag

Value lies as much in the hand as the bag
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Synopsis

Buyers of luxury brands should prioritize quality over the country of manufacture. Luxury is about imperfection, as handmade items are unique due to subtle differences. Recent investigations into exploitation in Italy's luxury sector highlight a shift from the skill and devotion seen in luxury brand ateliers. The pressure to meet increasing demand without losing exclusivity has led to innovative solutions, like outsourcing to countries like Spain for leather goods. Brands and buyers should value craftsmanship over nationality, ensuring fair treatment and quality remain paramount.

By , ET Bureau
5 mins read, Last Updated:
Buyers of luxury brands should be more concerned about quality not where it is made Michael Burke, now chief executive and chairman of LVMH Fashion Group long ago explained to me that luxury is about "imperfection". He was referring, of course, to the fact that most goods in that rarefied segment are handmade, and therefore not identical. There are always minute differences that make each handmade item unique; machines guarantee uniformity,
( Originally published on Jun 14, 2024 )

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