Consumer
Brands

Almost 30 years and lovin’ it! What makes McDonald’s stand out from Burger King and KFC

Almost 30 years and lovin’ it! What makes McDonald’s stand out from Burger King and KFC
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McDonald's outlet at Connaught Place in New Delhi.

Synopsis

McDonald’s entered India in 1996, and since then it has been constantly maintaining its leadership position amid a crowded and competitive burger and QSR space. What is the company doing differently that is helping it connect with the Indians across the demographic. Let’s dig in.

By
10 mins read, Last Updated:
Having a bad day? A good comfort food can take the worries away. That’s what McDonald’s India’s recently launched TVC features — a banter between a cranky grandfather and a caring granddaughter — depicting the love for the brand across generations. The campaign tagline reads: Make Someone’s Day Today. McDonald’s entered India in 1996 with its first outlet at Basant Lok, Delhi. Since then, and now expanding across the country, it has continued to

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