A perfect ensemble: Apparel, footwear brands beat the pandemic blues with branded options

A perfect ensemble: Apparel, footwear brands beat the pandemic blues with branded options
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A Woman clothing and accessories in pastel colors.

Synopsis

Several macro trends are emerging in the post-pandemic world. Here’s an important one: the apparel and footwear industry, which was badly impacted, is now stepping up. While binge shopping after the first lockdown revived the business somewhat, it’s only in Q2 FY23 that sales are back to pre-2020 levels. Will the festive season add to the fervour?

When Miranda Priestly (Meryl Streep) gives an earful to Andrea Sachs (Anne Hathaway) in the famous cerulean sweater scene from the 2006 film Devil Wears Prada, it explains the importance of the multi-billion-dollar fashion and apparel industry to the audience not just through the lens of beauty and glamour, but with designs, decisions, aesthetics, curation, and the work that goes behind every outfit. The idea of fashion, clothes, footwear, and

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