Consumer
FMCG

Campa Cola 2.0: Can Mukesh Ambani-led Reliance Retail remix this 70’s classic on nostalgia?

Campa Cola 2.0: Can Mukesh Ambani-led Reliance Retail remix this 70’s classic on nostalgia?

Image credit: Courtesy of Campa Cola

Synopsis

Campa Cola, one of the oldest aerated beverages of the country, was in the news again when Reliance Retail acquired it in August. Dripping with nostalgia, the brand was relaunched during Diwali. While the excitement around its revival was high, will this classic cola drink be able to deliver on performance?

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11 mins read, Last Updated:
The year was 1977. The state of emergency had just ended in India after 21 months. Soon after, the country elected its first-ever non-Congress Prime Minister, Morarji Desai. Amar Akbar Anthony was the biggest hit of the year. Parda hai parda, the iconic Laxmikant-Pyarelal’s song from the same movie, was playing on every radio and TV station, and two new cool aerated beverages were available in the market for its teenagers to sip on. The first

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