Consumer
Deals

Chasing the next Goodknight: why Godrej paid a premium for Raymond’s consumer care business

Chasing the next Goodknight: why Godrej paid a premium for Raymond’s consumer care business

From left, Adi Godrej, chairman, Godrej Group; Gautam Hari Singhania, chairman and managing director, Raymond Group

Synopsis

The deal provides Godrej with an opportunity to grow and build a high-growth market segment. Goodknight did that with innovative products and marketing for the mosquito repellents category. Can this acquisition help Godrej repeat the feat in men’s grooming?

By &
6 mins read, Last Updated:
Nearly three decades ago, Godrej Consumer Products Ltd (GCPL) acquired Transelektra Domestic Products, drawing mosquito repellent brand Goodknight into its kitty. Godrej then chiselled it into a bellwether in the household insecticide market, and spread its footprint far and wide. On April 27, GCPL announced its deal to acquire Raymond’s Consumer Care business, including men’s grooming brand Park Avenue, sexual wellness brand Kamasutra, and

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