Disney+Hotstar loses HBO content. Will amping up Originals be enough to retain subscribers?

Disney+Hotstar loses HBO content. Will amping up Originals be enough to retain subscribers? — Image credit: hotstar.com

Synopsis

Disney+Hotstar is likely to lose close to 15 million subscribers by 2023-end. In India’s crowded OTT space, where SonyLiv, Netflix, and Amazon Prime have belted out some successful local Originals, Disney+Hotstar is yet to deliver a hit. So, why its Originals are not clicking with the audience? Right investment and content relatability are key.

By Swagata Panjari

8 mins read, Last Updated:
Mar 14, 2023, 11:41:06 AM IST

The Last of Us. That’s not just a show but a reality for HBO and its loyal viewers, including this writer. For over six years, Disney+Hotstar was home for HBO’s original content. In India, the platform’s mega hit, Game of Thrones’, finale recorded 19.3 million views in a day. The series’ prequel, House of The Dragon, logged 28.2 million views, according to Ormax Media, whereas its latest weekly-episodic release of The Last of Us, a

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