Juicy Chemistry has all ingredients to carve a niche in personal care. But it needs a balancing act.
![Juicy Chemistry has all ingredients to carve a niche in personal care. But it needs a balancing act. Juicy Chemistry has all ingredients to carve a niche in personal care. But it needs a balancing act.](https://img.etimg.com/thumb/height-450,width-600,imgsize-353371,msid-81655705/.jpg)
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Synopsis
India’s natural personal-care market is buzzing with action and everyone wants to grab a slice of this growing pie. For Juicy Chemistry, the opportunity lies in wooing consumers to its all-organic brand proposition and creating a new price segment between mass-premium and luxury. But convincing customers and high compliance costs will be major challenges.
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