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McDonald’s drops tomatoes from the menu. Quality, not price, is pinching the QSR chain.

McDonald’s drops tomatoes from the menu. Quality, not price, is pinching the QSR chain.
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A young boy walks past a McDonald's fast food outlet in New Delhi.

Synopsis

McDonald’s has stopped serving tomatoes temporarily due to lack of quality produce this year. The QSR chain, which thrived even during the pandemic, has been humbled by the vegetable. While the company has already factored in an impending price hike, it’s monsoon that’s causing the mayhem.

By
10 mins read, Last Updated:
On July 8, QSR chain McDonald’s woke up to find itself in a modern-day nightmare. The company went viral on the social media for all the wrong reasons. As tomato prices skyrocketed across the country, a few of its north India outlets decided not to use the vegetable temporarily in its burgers. The reason being lack of quality produce during the monsoon. An image of a notice put up on a glass window of an outlet was shared on Twitter. What

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