Consumer
Brands

With Colgate-Palmolive, Reckitt in its kit, Bombay Shaving Company trims off men’s grooming woes

With Colgate-Palmolive, Reckitt in its kit, Bombay Shaving Company trims off men’s grooming woes

Bombay Shaving Company via Facebook

Synopsis

Bombay Shaving Company has carved a niche in the men’s grooming space through its product categories, reach, and brand-recall value. The company is also pushing its offline presence through the distribution muscle of its investors — Colgate-Palmolive and Reckitt Benckiser. However, competing with FMCG behemoth P&G’s Gillette is not an easy task.

By
11 mins read, Last Updated:
As the pandemic and subsequent lockdown confined us to our homes, DIY (do it yourself) haircut and personal-grooming tips became a trend. Products such as razors, trimmers, and epilators saw an upsurge in demand. Even post-lockdown, as the Covid-19 virus continues its lethal march, majority of consumers, both men and women, prefer home grooming than visiting salons and spas. This has given a boost to companies present in this space. Founded in
( Originally published on Mar 03, 2021 )

To Read the Full Story, Become an ET Prime Member

Access the exclusive Economic Times stories, Editorial and Expert opinion

Subscribe Now

Monsoon Offer

Get flat 20% off

on ETPrime membership

Membership Benefits

Access the exclusive Economic Times

Stories, Editorial & Expert opinion

Complete Access with ET Prime

Experience your Economic Times newspaper, The way you've always liked!

Get to know where the market gurus invest & grow your portfolio.

Stock Report Plus

In-depth stock analysis for 4000+ companies

Stock Analyzer

Instant stock analysis based on Solvency, Profitability, Growth, Valuation, Momentum, Risk & More.

Now Available with ET Prime

Manage your money efficiently with this weekly guide.

Clean experience

with minimal ads

Easy & distraction-free reading with 90% less ads

Sharp Insight-rich,

In-depth stories across 20+ sectors

1500+ Exclusive stories & analysis across sectors to help you stay informed

Get One Year Times Prime Subscription worth ₹1199 for free

Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-

Enjoy unlimited access to breaking news and thought provoking stories from all around the world.

Get One Year Docubay Subscription worth ₹999 for free

Stream award-winning international documentaries from more than 100 countries.

Offers By Our Partners

Exclusively for ET Prime Members

Members Love Us

The stalwarts of the industry trust ET Prime for insightful analysis & unbiased thought pieces

Gift a story

Your membership includes Story Gifting Credits. Now gift exclusive stories to your friends & peers.

Comment & Engage

with ET Prime community

Communicate & build a connection with great minds of the industry

A trusted team of

Journalists & Analysts

Unbiased perspective & detailed reporting by our team of journalists who have in-depth knowledge and years of experience