Environment
Environment

A climate fight is brewing in the coffee mug, and India has a huge price to pay

A climate fight is brewing in the coffee mug, and India has a huge price to pay
Getty Images

Coffee in India is shade-grown, under a canopy of trees.

Synopsis

A new EU anti-deforestation law, which will come into effect from January 2025, has left Indian coffee exporters in a fix. While big players like Tata Coffee and ITC are preparing to implement the regime, small growers are worried.

By
6 mins read, Last Updated:
S Ponappa, a coffee grower from Kodagu, one of the largest coffee-growing regions in Karnataka, is a worried man these days. Even as India’s coffee export is expected to rise 10% in 2024 due to an uptick in global demand, what is bothering Ponappa is a new European Union (EU) regulation. The new norms, which will come into effect from January 2025, prevent companies from placing commodities linked with deforestation and forest degradation in the
( Originally published on Feb 22, 2024 )

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