Finding riches in rags: A Hyderabad startup is digitising kabadiwallas. Coca-Cola et al. swear by it
Aerial view Waste Management with cityscape background at dusk for Environment Reservation.
Synopsis
In India, waste management is a USD100 billion industry largely informal, and cash driven. Recykal, a B2B tech startup, is trying to disrupt waste management through a digital marketplace for the sale and purchase of trash. Recykal is helping Coca-Cola, Marico, Nykaa and others become plastic-neutral. It has prominent investors like Morgan Stanley and Singapore-based Circulate Capital, Pidilite among others.
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