Redcliffe Labs is taking on incumbents like Dr Lal PathLabs. But is it biting more than it can chew?
Dheeraj Jain, founder and MD, Redcliffe Labs; image credit: Redcliffe Labs
Synopsis
Having set itself a target to reach INR5,000 crore in revenue by 2029, Redcliffe Labs is expanding rapidly and spending big on marketing. But scaling up in a services industry like diagnostics isn’t easy. Without sufficient funding, it may not be able to tap the small-town potential it is banking on. Besides, competition and pricing pressure are intense.
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